Content Writer

20 hours ago

Hyderabad, Telangana, India Codeft Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description

We're on the lookout for passionate entrepreneurial minds who thrive on solving customer challenges and elevating marketing performance to new heights. As a Digital Content Writer at Codeft, you'll spearhead the creation, execution, and optimization of high-impact marketing campaigns tailored to our target personas throughout the buying journey. Your expertise in crafting and refining digital content for marketing is key. Your impressive track record in executing integrated digital and e-commerce content strategies to engage, acquire, educate, and retain customers will set you apart.

Responsibilities

  • Write compelling copy across B2B product marketing touchpoints: website, landing pages, social media, paid campaigns, emailers, and blogs.
  • Collaborate with designers to create content that not only sounds great but looks powerful.
  • Work closely with cross-functional teams (sales, product, design, and client teams) to translate business goals into strong messaging.
  • Adapt tone and voice to different brands and campaign styles.
  • Support campaign strategy with original, insight-driven copy.
  • Contribute to idea generation, content calendars, and creative reviews.

Required skills

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proficiency in SEO and content optimization techniques.
  • 2–3 years of experience in B2B copywriting/product marketing.
  • Proven ability to write for multiple channels:  web, social, email, ads, and UX microcopy.
  • Experience working in fast-paced marketing or agency environments.
  • Strong understanding of content structure, storytelling, and positioning.
  • Familiarity with fintech, SaaS, or tech-first brands is a plus.
  • Excellent communication skills and a collaborative mindset.

Why Work With Us:

  • Opportunity to work on global tech & fintech brands with high-impact campaigns.
  • Fast-moving, creative-first culture that values good ideas over titles.
  • Room to grow, experiment, and shape brand narratives from the ground up.
  • If you can write copy that moves people, we'd love to meet you.

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