Ppc Team Lead

3 days ago

Jabalpur, Madhya Pradesh, India Profex Tech Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

  • Strategically plan, implement, and optimize campaigns across Google Ads and Meta Ads, with Google Ads as the primary channel.
  • Provide leadership, mentorship, and oversight to a team of PPC executives to maintain quality control and improve team capabilities.
  • Conduct advanced keyword research, audience segmentation, and creative testing to maximize campaign efficiency.
  • Manage budgets, pacing, and bidding strategies to optimize conversions and ROI.
  • Establish proper tracking mechanisms (Google Tag Manager, GA4, enhanced conversions) and ensure data accuracy.
  • Prepare in-depth performance reports, highlighting insights, trends, and actionable recommendations for internal stakeholders and clients.
  • Collaborate with SEO, content, and design teams to align campaign strategies across channels.
  • Remain updated on evolving Google Ads and Meta Ads features, policies, and best practices, integrating new opportunities into campaign strategy.

Skills Required:

  • Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
  • Minimum 3 years of proven hands-on experience managing Google Ads and Meta Ads campaigns.
  • Strong command of campaign types including Search, Display, Shopping, Performance Max, and Meta lead generation/conversion campaigns.
  • Proficiency with analytics tools including GA4, Google Tag Manager, and Looker Studio.
  • Demonstrated ability to analyze large data sets, extract insights, and make optimization decisions.
  • Strong leadership and communication skills with the ability to manage multiple projects simultaneously.
  • In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
  • Familiarity with conversion tracking and web analytics tools.
  • Excellent understanding of keyword research, bid management, and ad copywriting.
  • Up-to-date with the latest digital marketing trends and best practices.
  • Ability to work in a fast-paced, results-driven environment.
  • Certifications in Google Ads, Meta Ads and other relevant platforms are preferred.

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