Google Ads Manager

4 days ago

India Mate Technologies Full time ₹ 90,000 - ₹ 1,20,000 per year

Company: Mate Technologies

Product: Thermer App Custom Receipt & Document Printing App for Thermal Printers

Location: Remote

Engagement: Retainer / Part-time Contract

Experience: 3+ years in Google Ads (App Campaigns)

Compensation: Retainer-based, performance-linked bonus possible

Role Overview

As our Google Ads Manager, you will own the end-to-end strategy, execution, and optimization of Google advertising campaigns including App Campaigns (ACI, ACE), YouTube, and Search — to drive quality installs, PRO conversions, and strong ROI.

You will collaborate closely with our Product Growth and Analytics teams (Mixpanel, Firebase) to translate insights into actionable growth strategies.

Key Responsibilities

  • Plan, set up, and manage Google App Campaigns for Installs & Engagement across multiple countries and languages.
  • Continuously optimize for CPI, ROAS, and user retention, focusing on LTV rather than installs alone.
  • Link and maintain data integrity across Google Ads, Firebase, Play Console, and Mixpanel.
  • Perform creative asset testing (text, image, and video) to identify best performers.
  • Set up and manage Search campaigns for brand, competitor, and intent-based keywords (e.g., "Bluetooth printer app", "POS receipt generator").
  • Monitor Asset Reports, performance breakdowns, and learning phases — ensuring healthy pacing and scaling.
  • Analyze attribution and funnel performance to identify high-value cohorts.
  • Provide weekly performance reports with actionable insights and monthly strategy reviews.
  • Suggest and coordinate creative improvements with design and content teams.
  • Collaborate with developers to ensure event tracking accuracy in Firebase and app updates.
  • Stay updated on Google Ads product changes, policies, and beta features.

Required Skills & Experience

  • 3+ years of hands-on experience managing Google Ads for mobile apps (Android mandatory).
  • Strong expertise in App Campaigns, Search, and YouTube Ads.
  • Excellent command of Firebase events, conversions, and attribution setup.
  • Proficiency with data-driven optimization (tCPA, tROAS, conversion value tracking).
  • Solid understanding of Mixpanel / Firebase analytics funnels.
  • Experience managing multi-country, multi-language campaigns.
  • Proven track record of achieving CPI reduction, conversion uplift, and ROI improvements.
  • Strong analytical mindset with comfort in Google Sheets or Data Studio dashboards.
  • Google Ads Certifications (App Campaigns / Measurement) are a plus.
  • Bonus: Familiarity with ASO and creative analysis for performance ads.

Key Performance Indicators (KPIs)

  • Cost per Install (CPI) within defined targets
  • Increase in high-retention users (tracked via Firebase/Mixpanel)
  • Growth in PRO/paid conversions from Google Ads channel
  • Improvement in ROAS and conversion rate month-over-month
  • Regular insights and creative testing documentation

Engagement Details

  • Type: Retainer basis (monthly fixed fee + hourly payment for additional hours)
  • Commitment: ~20 hours per month
  • Reporting: Weekly performance summary, Monthly strategic review
  • Tools: Google Ads, Firebase, Mixpanel, Play Console

Ideal Candidate Traits

  • Data-driven, performance-oriented mindset
  • Strategic thinker with tactical execution skills
  • Self-motivated, independent, and proactive
  • Comfortable working with remote founders and cross-functional teams
  • Passion for apps, analytics, and user behavior

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