Senior Copywriter

About the Role:

We are looking for a dynamic and strategic Senior Copywriter to lead our content initiatives across

multiple platforms. This role demands a balance of creativity, leadership, and analytical thinking. The ideal candidate will drive content strategies, mentor junior writers, and ensure all deliverables align with client objectives and brand guidelines while enhancing engagement and visibility.

Key Responsibilities:

● Developing high-quality, engaging content across various digital platforms

● Supervise, motivate, and mentor junior copywriting executives and interns.

● Analyse client briefs in collaboration with the account management team.

● Formulate brand strategies, campaign execution plans, and content calendars aligned with client

objectives.

● Generate content for new client pitches, campaign planning, and research.

● Explore new content formats for client pitches, proposals, and potential collaborations.

● Stay updated on emerging trends and insights relevant to client pitches, briefs, and partnerships.

● Produce original, relevant content with efficient turnaround times.

● Coordinate with cross-functional teams to fulfil client requirements.

● Ensure all content, including for websites, blogs, social media, SEO, and final scripts, meets

quality standards and brand guidelines.

● Conduct edits and aesthetic evaluations during pre-production and production stages.

● Develop concepts for influencer collaborations.

● Monitoring and analysing the performance of content using analytics tools to optimise future

content strategies and campaigns.

Key Skills & Competencies:

● Strong copywriting expertise across advertising, digital, and modern media platforms.

● Proven ability to create impactful short- and long-form content.

● Strong understanding of SEO, digital marketing, and analytics tools.

● Ability to think strategically and creatively under tight deadlines.

● Excellent interpersonal and client-facing communication abilities.

Qualifications & Experience:

● Bachelor's degree in Journalism, Communications, Marketing, or a related field.

● 4+ years of professional copywriting experience, preferably in a marketing/advertising agency

environment.