Website Content Manager

4 days ago

Mumbai Metropolitan Region, India Kotak Mutual Fund Full time ₹ 6,00,000 - ₹ 12,00,000 per year

As a
Website Content Creator
your role will be crucial to building digital trust, explaining complex financial concepts, and driving user engagement with innovative products and services.

Key Responsibilities:

  • Content Creation & Storytelling

  • Write, edit, and publish engaging website content: product pages, blogs, help center articles, FAQs, onboarding guides, case studies, newsletters, and dynamic banners.

  • Translate complex financial, technical, or regulatory topics into clear, user-friendly language adaptable for various customer personas (First Users, Existing Customers.).

  • Work closely with designers to pair copy with compelling visuals and charts that clarify fintech concepts.

  • Product & Feature Highlighting

  • Develop conversion-focused copy for new product launches, app features, updates, and campaigns (e.g., explaining digital onboarding, KYC, payment wallets, or investment tools).

  • Maintain up-to-date, compliant, and brand-aligned product information with clear value propositions and how-to guides.

  • SEO Optimization & Discoverability

  • Conduct keyword research and implement on-page SEO best practices—including meta titles, descriptions, headers, and schema where relevant.

  • Regularly review analytics to enhance discoverability, increase organic traffic, and improve rankings for target mutual fund and investment terms.

  • Compliance & Clarity

  • Collaborate with compliance/legal teams to ensure content meets regulatory requirements (e.g., disclaimers, risk statements, terms of use).

  • Create educational content that fosters mutual fund adoption (e.g., tips right investing and other best practices that drives responsible investment behavior etc).

  • User Journey Support

  • Map and address the needs of diverse website users across their journey—onboarding first-timers, providing advanced learning for power users, and creating help articles for troubleshooting.

  • Develop interactive or multimedia content (videos, calculators, infographics) as needed to boost retention and clarity.

  • Collaboration & Stakeholder Management

  • Partner with product managers, designers, marketing, and data teams to align messaging with business goals, product roadmaps, and campaigns.

  • Stay updated on fintech trends, market positioning, and competitor messaging to inform content strategy.

Required Skills & Qualifications

  1. 2–4+ years' experience in digital content creation, journalism, or marketing—ideally for fintech, wealth management or mutual funds
  2. Excellent writing, editing, and visual communication skills catered to diverse financial literacy levels.
  3. Strong grasp of SEO, CMS (STRAPI), and basic HTML.
  4. Analytical mindset—comfortable using tools like Google Analytics, Search Console and Looker studio.
  5. Ability to blend technical accuracy, persuasive storytelling, and brand voice.

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