Social Media Coordinator

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More about the role:

Burson, is looking for a Social Media Coordinator for our Mumbai location. The individual will join our Digital team.

We are looking for a creative, data-savvy, and curious Social Media Coordinator. You will help shape a bold and authentic online identity for one of India's most trusted brands. If you love storytelling, spotting trends, know what makes content click, and thrive at the intersection of strategy and creativity, this one's for you. You will work closely with agencies, internal teams, and leaders to create content that's fresh, bold, and aligned with wheat we stand for—while tracking what works and what doesn't across LinkedIn, Instagram, and X.

Burson is the global leader in communications, purpose built to create value for our clients through reputation.

What you'll do:

1. Content strategy and creation
   
   •    Build monthly content calendars and align them with business campaigns and launches.
   
   •    Coordinate with agency to produce sharp, engaging, platform-appropriate copy for all posts (single images, reels, carousels, videos, etc.).
   
   •    Plan and post content on LinkedIn, Instagram, and X.
   
   •    Turn business updates into interesting, social-friendly stories.
   
   •    Source stories from internal teams and translate them into digestible, relatable formats for external platforms.
2. Creative development & visual consistency
   
   •    Brief agencies and work with designers to make content that looks great and feels right.
   
   •    Ideate new content formats, trends, and hooks that speak to Castrol audience (end consumers, distributors, dealers, shareholders) across platforms.
   
   •    Use UGC, on-ground activations, and moments from events to fuel storytelling.
3. Performance tracking & optimisation
   
   •    Track performance—what's working, what's not, and why.
   
   •    Generate monthly performance dashboards and provide actionable insights for content optimisation.
   
   •    Track social listening trends and competitor activity to refine messaging and identify new opportunities.
   
   •    Help grow our following, engagement, and positive brand presence.
   
   •    Spot early signs of negative sentiment and manage risks on our social handles.
4. Stakeholder & agency collaboration
   
   •    Coordinate with internal stakeholders to identify stories, approvals, and alignment.
   
   •    Manage agency partners and ensure timely delivery, quality control, and idea freshness.
   
   •    Ensure all posts are aligned with brand tone, voice, and legal guidelines

Experience that contributes to success:

• 5+ years of proven experience managing social media strategies for brands, either in-house or agency-side.
• In-depth, hands-on knowledge of LinkedIn, Instagram, and X, understanding the unique dynamics and best practices of each platform.
• Demonstrated ability to craft compelling narratives through words and visual concepts.
• Proficient in social media management and analytics tools such as Sprinklr, Canva, Brandwatch, LinkedIn Analytics, and Meta Business Suite.
• Experience with paid social promotions, video editing, or influencer marketing campaigns is a plus.

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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