Digital Marketing Lead

4 days ago

Ahmedabad, Gujarat, India Growexx Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Growexx is hiring a Digital Marketing Lead to own and execute end-to-end digital marketing strategies. You'll drive brand visibility, lead generation, and audience engagement through SEO, paid and organic campaigns, social media, content, events, and analytics.

Key Responsibilities
  • Oversee brand consistency, usability, and performance.
  • Drive email marketing and automated campaigns to scale outreach, nurture leads, and grow brand presence within the compliance and AI ecosystem.
  • Drive sign-ups, conversions, and user adoption through targeted campaigns.
  • Create and publish blogs, newsletters, and whitepapers aligned with compliance and AI trends
  • Organize and promote online compliance events, demos, and thought-leadership webinars.
  • Collaborate with industry experts and regulatory professionals to strengthen brand authority.
  • Define KPIs and deliver monthly reports with actionable insights on reach, engagement, and conversion.
  • Explore partnerships with media and industry platforms to amplify brand
  • Continuously monitor trends in AI, compliance, and RegTech marketing for innovative brand strategies.
  • Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, and performance marketing.
  • Stay updated on the latest digital trends, platforms, and technologies to keep strategies innovative and competitive.
  • Plan and execute performance-driven campaigns across Instagram, X (Twitter), Google Ads, LinkedIn Ads, Facebook/Instagram, and other paid media platforms.
  • Oversee SEO/SEM strategy to maximize website traffic, keyword ranking, and organic lead generation.
  • Create dashboards and monthly reports on campaign ROI, Performance metrics, engagement, lead generation, and funnel efficiency
Key Skills
  • Expertise in SEO, performance marketing, and lead generation across digital channels.
  • Proficient in analytics, marketing automation, and campaign management tools.
  • Strong social media strategy, brand building, and online event promotion skills.
  • Excellent communication, project management, and cross-functional coordination.
  • Strategic thinker with a data-driven mindset and awareness of industry trend.
Education and Experience
  • Bachelors or master's degree in marketing, English, journalism or related field.
  • Minimum 8+ Years' experience in Digital Marketing IT Industry.
Analytical and Personal skills
  • Should have good logical reasoning and analytical skills.
  • Good communication skills and extrovert.
  • Positive attitude and a team player.
  • Openness to learn new search engine optimization concepts.
  • Attention to details.
  • Take own initiatives to achieve own goals.

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