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Marketing Manager
2 weeks ago
Position: Marketing Manager
Location: Mohali, Punjab
Employment Type: Full-time
Work Timing: Monday to Saturday, 9:30 AM to 6:00 PM
Experience Required: 3 years
Job Summary
Our client is a reputed biotech equipment manufacturing company, focused on delivering high-quality, innovative solutions. They are looking to hire a Marketing Manager who will be responsible for formulating and executing strategic marketing initiatives to enhance brand visibility, generate qualified leads, and contribute to business growth.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement comprehensive marketing plans aligned with business objectives.
- Market Research & Analysis: Conduct market research to understand customer behavior, industry trends, and competitive landscape.
- Brand Management: Ensure consistent brand messaging across all channels and marketing materials.
- Digital Marketing: Manage SEO, website updates, social media campaigns, and paid advertising (, Google Ads, Facebook Ads, etc.).
- Product Marketing: Define product positioning, messaging, and go-to-market strategy for new and existing biotech products.
- Collateral Development: Create or manage the development of brochures, presentations, and other marketing materials.
- Event Management: Plan and execute trade shows, product launches, and promotional events to build brand visibility.
- Business Development Support: Align business development activities with marketing goals; monitor and guide BD team performance.
- Lead Management & CRM: Use CRM systems to track leads, nurture relationships, and improve campaign effectiveness.
- Performance Reporting: Track marketing KPIs, analyze campaign outcomes, and provide actionable insights for continuous improvement.
Qualifications & Requirements
- Education: Bachelor's or Master's degree in Marketing, Business Administration, Biotechnology, or a related field.
- Experience: Minimum 3 years of experience in marketing, preferably in the B2B or manufacturing domain.
- Technical Skills:
- Strong grasp of digital marketing, SEO, and content strategy.
- Hands-on experience with marketing tools such as Adobe Creative Suite, SEMrush/Ahrefs, Brevo, Hootsuite/Buffer.
- Proficiency in platforms like Google Ads, Facebook Ads, and Ads.
- Familiarity with CRM tools and lead nurturing systems.
- Soft Skills:
- Excellent verbal and written communication.
- Strong analytical and data interpretation skills.
- Ability to manage multiple priorities and work collaboratively with cross-functional teams.
- Preferred: Experience in event management, B2B lead generation, and content marketing.
Perks & Benefits
- Provident Fund & ESIC
- Company-provided Mobile and/or Laptop
- Annual Bonus
- Retention Bonus
- Encashable Leaves
