Digital Media Content Analyst – Lead

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world's most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Job Description

Key Responsibilities

• Implement the company's go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
• Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
• Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
• Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
• Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
• Consolidate campaign results and provide actionable insights to stakeholders.
• Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.

Required Skills & Experience

• 6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
• Proven track record of executing high-impact campaigns with measurable business outcomes.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
• Experience with marketing funnels and lead management processes.
• Exposure to intent data and Account-Based Marketing (ABM) principles.

Tech Stack & Tools

• Platforms: LinkedIn Ads, Google Ads, 6Sense, Salesforce, HubSpot
• Analytics: Google Analytics, CRM dashboards, campaign reporting tools

Soft Skills

• Excellent verbal and written communication skills
• Strong analytical thinking and attention to detail
• Ability to manage multiple projects simultaneously
• Comfortable presenting findings and strategies to senior stakeholders

Why Join Us?

• Be part of a fast-growing SaaS company with a data-driven culture
• Work with cutting-edge marketing technologies and strategies
• Collaborate with high-performing teams across marketing, sales, and product
• Drive real business impact through innovative performance marketing

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to

to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world's most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand's digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks and virtual fitness. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr's EEO Policy and EEO is the Law.

Warning about Recruiting Scams:

Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please

review

the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.