Social Media Marketing Manager

4 days ago

Delhi, Delhi, India Sheopal's Full time ₹ 1,04,000 - ₹ 1,30,878 per year

We are seeking a creative and results-driven
Social Media Manager
to oversee and manage Sheopals' presence across all major social media platforms. The ideal candidate must have
relevant experience within the Ayurvedic, health & wellness, or FMCG industry
, and be skilled at building engaging brand narratives that resonate with our target audience.

Key Responsibilities:

  • Develop and execute an effective social media strategy aligned with the company's marketing objectives.
  • Plan, create, and schedule high-quality content (posts, reels, stories, videos) tailored to each platform.
  • Manage daily posting and ensure consistent brand voice across Instagram, Facebook, YouTube, LinkedIn, and other platforms.
  • Engage with followers, respond to comments and messages in a timely and professional manner.
  • Collaborate with the content, design, and video teams to develop engaging campaigns and promotional materials.
  • Coordinate with influencers and brand ambassadors for collaborations and UGC.
  • Monitor social media trends and competitor activities to identify growth opportunities.
  • Analyze KPIs, generate performance reports, and make data-driven decisions to optimize engagement and reach.
  • Stay up-to-date with platform updates, algorithm changes, and best practices in the wellness and Ayurvedic niche.

Requirements:

  • Only candidates with relevant experience in the Ayurvedic, wellness, health, or FMCG industry will be considered.
  • Proven experience as a Social Media Manager or in a similar digital marketing role.
  • Strong knowledge of major platforms (Instagram, Facebook, YouTube, Twitter, LinkedIn).
  • Proficiency with social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.).
  • Creative mindset with excellent content planning, writing, and storytelling skills.
  • Ability to analyze social media metrics and apply insights for continuous improvement.
  • Basic knowledge of SEO, paid advertising, and hashtag strategies.
  • Excellent communication, collaboration, and organizational skills.
  • Experience working with influencers and content creators is a plus.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Communications, Media, or related field.
  • Experience working with Ayurvedic, health, wellness, or organic product brands.
  • Basic video editing and graphic design skills (Canva, Adobe Suite, etc.) are a bonus.
  • Strong understanding of Ayurveda and natural living trends is an advantage.

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