Content Strategist

4 days ago

Bengaluru, Karnataka, India e07314e4-12d8-499c-83dc-7b71afefc823 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

What is this role, really?

At Leap, we're building one of the most ambitious content ecosystems in the
career and study abroad
space. we believe content is more than marketing - it's how we educate, inspire, and earn trust at scale.

The
content strategist
is the storyteller-in-chief. You'll decide
what stories we tell, how we tell them, and why they matter
. From deep research to writing to shaping the final edit: you'll be the creative engine driving Leap's YouTube, Instagram, and content being used .

This role is for someone who
lives & breathes content
— who watches a reel and instantly thinks
"why did this work?"
, who writes like a creator, not a copywriter, and who can turn a counselor's advice into something students binge.

What you'll be doing

  • Find
    content opportunities
    — ideas students actually care about — through research, insights, and trends.
  • Write
    scripts and stories
    that are smart, simple, and scroll-stopping.
  • Collaborate with video editors, designers, and on-screen talent to
    bring ideas to life.
  • Convert long-form videos (like masterclasses) into
    short-form hits
    and evergreen explainers.
  • Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.
  • Build
    repeatable content IPs
    — formats that scale, not one-offs.
  • Own the entire pipeline →
    ideation → scripting → storyboarding → publishing → analysis.

Who you are?

  • a
    writer at heart
    — words are your playground, and you love shaping ideas that stick.
  • a
    content nerd
    — you study reels, podcasts, and YouTube for craft and psychology.
  • a
    strategic thinker
    — you know what makes content perform, not just look good.
  • a
    team player
    — you can jam with editors, creators, and educators to make ideas stronger.
  • a
    student of the internet
    — always learning, always experimenting.
  • bonus 1: you've helped grow a brand or creator channel before (YouTube, Instagram, or similar).
  • bonus 2: if you're comfortable on camera.
  • 1–3 years of experience in
    content, scripting, or creative strategy
    (agency, creator, or brand).

Where this role can evolve

Today, you'll shape Leap's storytelling across short and long formats. Tomorrow, you'll build
new IPs
, scale channels, and lead the brand voice for millions of Indian students. Your ideas will directly influence reach, engagement, and trust.

This is a chance to build something iconic — to make content that's useful
and
unforgettable.

Culture fit

  • you love writing and obsess over ideas.
  • you thrive in chaos and move fast.
  • you care deeply about quality — but never let it slow you down.
  • you see feedback as a creative conversation.
  • you're hungry to learn, experiment, and grow fast.

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