Marketing & Outreach

**Co. Profile / Who We Are**

MSM Unify is a company in the international education sector that employs innovative tech initiatives, which is backed by M Square Media (MSM) - A Kelowna, BC, Canada based global EdTech major. We are an AI-powered international and domestic student recruitment platform that brings together the stakeholders of student recruitment domain, allowing them to work with us collaboratively to diversify students’ placements. We connect highereducation institutions (HEIs) with top-tier agents and their students worldwide We strive for people and community empowerment through education, technology, and partnerships with industry and the academia.

Through our SaaS platform, we help higher education institutions (HEIs) increase their international student enrollment by building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back-office support, process management, market entry and expansion, and recruitment automation.

The numbers reflect our industry leadership**:

- Institutional presence in 24 countries and growing
- An affiliate network of over 4,500 agents in 65+ countries
- Direct partnerships, PPPs, and strategic alliance with nearly 270 institutions inCanada, US, UK, Australia, and 20 other leading destinations.
- We globally represent more than 1300 institutional campuses We were a finalist at the Pioneer of the Year category of the prestigious Pioneer Award 2020.

MSM offers equal employment opportunities to all persons irrespective of their race, colour, ethnicity, religion, gender, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, or source of income, in accordance with applicable federal, provincial, state, and equal employment opportunity laws of respective countries.

**What We Offer**
- To work with a young, agile, brilliant and globally diverse team
- To engage in new markets and with multiple partners across the globe
- Competitive pay and extras as per the work profile Marketing & Outreach Coordinator

**The Role**

The Marketing & Outreach Coordinator will be responsible for creating and executing marketing strategies that align with our brand and business goals. This role includes building relationships with educational institutions and stakeholders, as well as coordinating events and campaigns to promote our services.

**Key Responsibilities**:
Marketing Strategy Development:

- Develop and implement offline marketing strategies to promote study abroad programs, including events and partnerships with local schools and colleges.
- Analyze market trends and competitor strategies to identify new opportunities.

Event Coordination:

- Plan, organize, and execute events such as webinars, workshops, and fairs to promote

**MSM Unify’s services.**
- Attend industry conferences and events to represent the company and network with potential partners. Relationship Building:

- Establish and maintain relationships with educational institutions, partners, and stakeholders.
- Work closely with internal teams to align marketing initiatives with overall business goals.

**Analytics and Reporting**:

- Monitor and analyze the effectiveness of marketing campaigns and events.
- Provide regular reports on marketing activities, outcomes, and return on investment (ROI).

**Who We’re Looking For:

- **
- **Educational Background**: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- **Work Experience**: Minimum of 2 years of experience in marketing, outreach, or a related field, preferably within the education sector.
- **Market Research**: Experience in conducting market research and competitive analysis to identify trends and opportunities.
- **Networking**: Proven track record of establishing and maintaining professional networks within the education sector or related industries.
- **Budget Management**: Experience in managing budgets for marketing campaigns and events.
- **CRM Tools**: Familiarity with customer relationship management (CRM) tools and software to manage outreach efforts and track results.