PPC Executive

2 weeks ago

Dwarka Mor Metro Station Delhi Delhi, India LoQal AI Ventures Pvt. Ltd. Full time

**Key Responsibilities**:

- Plan, create, and manage high-performing PPC campaigns on **Google Ads** (Search, Display, Shopping, YouTube) and **Meta Ads** (Facebook & Instagram).
- Conduct keyword and audience research to identify the best targeting strategies.
- Write compelling ad copies and work with creative teams for ad visuals and video creatives.
- Monitor campaign performance daily and make data-driven optimizations to improve CTR, CPC, CPA, and ROAS.
- Set up and manage conversion tracking using tools like Google Tag Manager, Google Analytics, and Meta Events Manager.
- Perform A/B testing of ads, creatives, and landing pages to improve performance.
- Create and share detailed performance reports weekly and monthly with insights and recommendations.
- Stay updated with the latest trends, platform updates, and PPC best practices.
- Manage budgets efficiently and ensure campaigns are aligned with business goals.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of hands-on experience in running both Google Ads and Meta Ads campaigns.
- Google Ads and Meta Blueprint Certifications (preferred).
- Strong analytical and problem-solving skills.
- Proficiency in using tools like Google Ads, Meta Business Manager, Google Analytics, Tag Manager, and Data Studio.
- Attention to detail, excellent communication, and time management skills.

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 26/04/2025

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