Social Media Strategist

**What is the role?**:
Xoxoday is looking for a marketing manager who can champion Xoxoday’s global marketing activities by building mindshare amongst targeted persona with activities like events, webinars, partnerships, sponsorship & PR. The role requires you to deeply understand the problems we solve and the context of our target personas to come up with messaging around the topical campaigns. This is a cross-functional role that requires a close partnership with our sales, product, and marketing teams.

**Key Responsibilities**:

- Conceptualise, develop, write, and deliver daily social media content for our primary channel LinkedIn while ensuring the content is engaging and professional.
- Plan growth of and maintain followers across our social media channels.
- Maintain a comprehensive social media calendar and act as a project manager to ensure deadlines and goals are met.
- Work with our Creative Team to produce channel-specific content, provide audience insights, and optimize content by channel.
- Monitor and track hashtags, trends, and new platforms to scale and expand our social media presence.
- Plan and execute online webinars, community events and facilitate discussions online.
- Manage review sites like G2, Capterra, etc., to ensure we maintain good visibility and drive high quality reviews and leads.
- Maintain a consistent voice, personality, look, and feel for the brand across all platforms.
- Measure, track, and optimize performance so that we consistently achieve and exceed key brand and growth KPIs and adjust activities for maximizing traffic and engagement
- Engaging and connecting with the HR department in the office in terms of capturing the organization’s culture and buzz for social media communication.
- Work in a hybrid environment - with the teams both in the office and remote.
- Constantly measure and report ROI of such marketing activities and optimize the campaigns.
- Drive brand awareness and sales leads generation through these marketing activities.
- Understand our target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.

**What are we looking for?**:

- 3+ years of Social Media Marketing experience and digital events marketing for international SaaS products.
- Creative social media writer and storyteller, ideally with experience writing for IT and B2B SaaS.
- Extensive experience with social media monitoring, publishing, and listening platforms, with a proven track record of growing brand presence
- Should understand the brand marketing with very strong hands-on digital marketing fundamentals.
- You have strong cross-functional skills, including working with analytics, product, content, marketing agencies and other marketing teams.
- Should have very good communication & negotiation skills.
- Experience of working with US, European markets for similar roles would be a plus.

**Whom will you work with?**:
You will be working closely with the marketing team and report to the marketing head.

**What can you look for?**:
A wholesome opportunity in a fast paced environment that will enable you to juggle between concepts, yet maintain quality on content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

**We are**:
A fast growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.

**Way forward**: