PPC Executive

**Job Title**: PPC Executive (Pay-Per-Click Executive)
**Location**: Pondicherry
**Company**: Agam Creative Studio
**Reports To**: Digital Marketer
**Experience**: 1-3 years
**Hardware Requirement**:Personal laptop is mandatory**

**About Agam Creative Studio**

Agam is a brand engineering company that helps MSMEs, startups, and entrepreneurs grow through strategic branding, website development, digital marketing, content creation, and performance-driven advertising. Our paid media team plays a critical role in delivering measurable results and scaling client campaigns.

**Role Overview**

We are looking for a data-driven and strategic **PPC Executive** to manage, optimize, and scale paid advertising campaigns across platforms like Google Ads, Meta Ads, and YouTube. You’ll work closely with the design, content, and strategy teams to plan and execute high-ROI ad campaigns for a variety of clients and industries.

**Key ResponsibilitiesCampaign Planning & Execution**
- Set up and manage PPC campaigns across Google (Search, Display, YouTube) and Meta (Facebook, Instagram)
- Conduct keyword research, audience targeting, and ad group structuring
- Write effective ad copies and collaborate with designers on creative assets

**Optimization & Budget Management**
- Monitor daily performance metrics and optimize bids, keywords, and placements
- A/B test ad creatives, landing pages, and CTAs for better conversion rates
- Track spend vs ROI and ensure campaigns stay within budget while achieving KPIs

**Reporting & Insights**
- Generate weekly/monthly reports using Google Analytics, Ads Manager, and reporting tools
- Analyze trends and competitor performance to improve campaign efficiency
- Present actionable insights and strategy adjustments to internal teams and clients

**Required Skills**:

- 1-3 years of experience managing PPC campaigns for brands or agencies
- Proficiency in Google Ads, Meta Ads Manager, and keyword tools like Google Keyword Planner or SEMrush
- Strong analytical skills and understanding of metrics like CPC, CTR, CPA, ROAS
- Basic understanding of landing page structure and conversion tracking
- **Personal laptop is mandatory**

**Preferred Traits**
- Performance-oriented mindset with attention to detail
- Comfortable working on multiple campaigns and industries simultaneously
- Google Ads or Meta Blueprint certification is a plus
- Familiarity with tools like Google Tag Manager, UTM tracking, and Data Studio is a bonus

**What We Offer**
- Hands-on exposure to multi-sector campaigns (real estate, eCommerce, education, etc.)
- Strategic mentoring in full-funnel paid marketing
- High-performance work culture with freedom to experiment
- Opportunity to grow into Paid Media Strategist or Campaign Manager roles

**To Apply**

**Subject Line**: _PPC Executive Application - [Your Name]_

**Job Types**: Full-time, Permanent, Fresher, Internship

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person