Social Media and Copy Writing

About Us:
- World’s leading consumer companies are all internet / technology / new age companies
- Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify
(Entertainment). The only sector, where traditional companies are still the largest ones
is restaurants. McDonald’s market cap is 130 BN USD. With Food Delivery growing
exponentially worldwide, there is an opportunity to build the world's most valuable
restaurant company on the internet, superfast. We have the formula to be that
company. Today, we can safely say we are the world's largest delivery only / internet
restaurant company, and by a wide margin. At 2200+ individual internet restaurants, in It’s important reading if you want to know our company better and really explore working with us:

- 1000-restaurants-in-24-months
- the-rebel-method
- cb5b0cea4dc8

About of the role:
- The Challenge and Objectives for the Role:

- The Content & Social Media individual is a highly motivated, creative with experience
and a passion for connecting with current and future customers. That passion comes
through as he/she engages with customers on a daily basis, with the ultimate goal of
turning fans into customers. However
- We have been seeing a massive shift in what it means to be effective on social media?
- Message to the customer through facts, aspirational quotient and cultural context. You
will be expected to maintain, scale up and even initiate new social channels for our
large kitty of brands. This will include (but not be restricted to) Facebook, Twitter,
Instagram, YouTube and other growing social networks.
- Identify target audience: Until you accept the notion that you must keep your market
focus tight, you'll constrict your business
- ability to grow. Hence you should analytically
use data to laser target your message.
- Solid Content Strategy: Content is still the king in this ever-so-evolving marketing
warfront. You should be a good storyteller and device new content interventions to
engage with the relevant online communities.
- Promotion Strategy: Develop, implement and manage our social media strategy.
Ensure continued growth of our brands
- fan base and promote your content. Social
media is now pay to play. Hence Social advertising is a very valuable tool to get your
messaging to reduce promotion spends and maximize ROI in terms of leads, follower
base and engagement.
- Engagement Strategy: The Social Media manager should listen, respond, ask
questions and engage our audience. There should be careful consideration on how
he/she responds to organic (non-paid) leads that appear in the comment section of our
posts.
- Measure & Analyze to Establish ROI: Measure results on a daily basis. Your results
should tie back to your objectives and provide a clear understanding of the returns you
are getting. A few points to measure would be Audience Growth, Audience Profile,
Audience Engagement, Content Reach, and Engagement by Content Type, Leads,
Response Rate and Quality, Negative Feedback.
Qualified, Savvy Social Media Managers do not just happen. The Social Media lead will
be the voice of REBEL and while social marketing and advertising are an integral part of
online marketing strategy, at its heart, social media is about people, conversations and
developing leads and sales from those relationships.

**Job Description**:

- Writing clear, concise and grammatically correct copy both long and short format.
- Should have a “writer first” approach.
- Writing clear, compelling copies for various mediums like SEO articles, SMS,
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram,
Google+ and other social media best practices.
- Knowledge of tools for tracking social media effectiveness and benchmarking will
be an add on.
- Should have knack for numbers and should be comfortable in making monthly
reports.
- Driving the creation of original concepts that result in effective and compelling
communication
- Understanding different language styles that appeal to various target markets
- Developing and maintaining a clear and consistent brand voice.
- Experience writing advertising and promotional copies, social media copies and
blogs
- Strong research skills
- Excellent interpersonal and communication skills, outgoing, people's person
- Excellent eye for details
- Self-motivated and organized

**Requirements**:
1. Degree/MBA in Marketing, Communication Studies, Journalism, Creative
Writing, or similar.
2. Minimum 2 to 3 years of experience into Social media and copy role (Good
copywriter with a willingness to learn social media can be considered).
3. Knowledge of all leading social media sites, including their algorithms.
4. Flexible and engaging writing style.
5. Knowledge of pertinent engagement metrics.
6. Responding to any mentions over social media platforms like Facebook,
Twitter, Instagram and engage with social media users.
7. Strong excel skills to manage social media analysis.

8. Critical thinker