Link Builder

7 days ago

Delhi Delhi, India Sports Yaari Full time

**Company**: SportsYaari - India’s fastest-growing sports news & entertainment platform
**Location**: New Delhi (On-site as per company policy)
**Salary Range**: ₹10,000 - ₹25,000 per month (based on experience & skills)

**About SportsYaari**

SportsYaari is a digital-first sports media platform delivering **real-time cricket, football, and trending sports updates, live scores, match analysis, player profiles, and viral sports stories.** We are expanding our SEO team and looking for a dedicated **SEO Executive - Off-Page Specialist** to strengthen our website’s online presence and authority.

**Role Overview**

As an **Off-Page SEO Executive**, you will be responsible for developing and executing effective **link-building and authority-building strategies** to improve SportsYaari’s search visibility. You will play a key role in driving **high-quality backlinks, brand mentions, and partnerships** in the sports domain.

**Key Responsibilities - Off-Page SEO**

**Link Building & Outreach**
- Plan and execute **white-hat link-building campaigns** to acquire backlinks from relevant sports, news, and media sites.
- Perform **competitor backlink analysis** and replicate high-quality link opportunities.
- Build relationships with **sports bloggers, influencers, journalists, and publishers** for content collaborations and backlinks.
- Create and submit **guest posts, press releases, and articles** on relevant platforms.
- Conduct **broken link building** and replace them with SportsYaari content.

**Authority & Brand Building**
- Improve **domain authority, page authority, and trust score** through ethical SEO practices.
- Drive **brand mentions and citations** across sports forums, Q&A platforms, and digital communities.
- Enhance **E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)** signals for SportsYaari.

**Content Promotion**
- Promote trending articles, match updates, and evergreen content through **social bookmarking, outreach, and content syndication**.
- Collaborate with content and editorial teams to identify **link-worthy content opportunities**.
- Distribute SportsYaari’s **infographics, stats pages, and sports reports** on relevant platforms.

**Monitoring & Reporting**
- Track backlink performance using **Ahrefs, SEMrush, Moz, Google Search Console**.
- Regularly monitor **toxic backlinks** and manage disavow files when required.
- Prepare **weekly & monthly off-page performance reports**.

**Requirements**:

- **1-3 years of hands-on Off-Page SEO experience** (news, sports, or media site experience is a plus).
- Strong knowledge of **link-building strategies, outreach, and authority building**.
- Proficiency with SEO tools - Ahrefs, SEMrush, Moz, BuzzStream, Google Search Console.
- Understanding of **Google’s link quality guidelines** and white-hat SEO practices.
- Excellent research, communication, and outreach skills.
- Passion for **sports content (especially cricket & football)** will be an added advantage.

**What We Offer**
- Opportunity to **work with a growing sports media platform**.
- Exposure to **real-time SEO and large-scale content websites**.
- Competitive salary package (₹10K - ₹25K).
- A dynamic and passionate **sports-driven work environment**.

**Job Types**: Full-time, Permanent

Pay: ₹9,666.02 - ₹30,289.05 per month

Work Location: In person

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