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PPC Executive
2 weeks ago
**Job Description: PPC Executive**
**Key Responsibilities**:
**Campaign Management**:
Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media networks.
Monitor daily performance metrics and adjust bids and budgets accordingly.
**Keyword Research**:
Conduct thorough keyword research to identify opportunities for campaign growth.
Use tools like Google Keyword Planner and SEMrush to refine keyword strategies.
**Ad Copy Development**:
Write compelling ad copy that aligns with campaign goals and resonates with target audiences.
A/B test ad variations to determine the most effective messaging.
**Performance Analysis**:
Analyze campaign performance data to identify trends and insights.
Budget Management:
Manage PPC budgets effectively to ensure maximum return on investment.
Provide recommendations for budget adjustments based on performance analysis.
**Collaboration**:
Work closely with the SEO and content teams to align PPC strategies with overall marketing goals.
Coordinate with designers to create visually appealing ad creatives.
**Staying Updated**:
Keep up with industry trends, platform updates, and best practices in PPC advertising.
Participate in training and professional development opportunities.
Qualifications:
**Bachelor’s degree in any field**
Proven experience managing PPC campaigns, preferably in an agency setting.
Strong understanding of PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
Proficiency in Google Analytics and other analytics tools.
Excellent analytical skills and attention to detail.
Strong communication and collaboration skills.
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Pay: ₹30,000.00 - ₹40,000.00 per month
Schedule:
- Monday to Friday
**Experience**:
- total work: 3 years (preferred)
Work Location: In person
