Content Writer

2 weeks ago

Mohali Punjab, India Xtecglobal Full time

**Key Responsibilities**

**Content Creation for Social Media**
- Write engaging, original, and high-quality captions, ad copy, and post content in English.
- Adapt content tone and style to match the platform and target audience.
- Create attention-grabbing hooks for short-form video scripts, reels, and TikToks.
- Collaborate with the design and video team to align visuals with copy.
- Write concise, impactful copy for carousels, infographics, and promotional posts.

**Campaign Support**
- Develop creative taglines, hashtags, and slogans for campaigns.
- Assist in creating copy for social media ads with a focus on conversions.
- Support marketing initiatives with written content for contests, polls, and interactive posts.

**Research & Trend Analysis**
- Research social media trends, competitor campaigns, and audience behaviour.
- Generate fresh content ideas based on trending topics and formats.

**Optimisation & Reporting**
- Write SEO-friendly social media copy (where applicable).
- Track engagement and suggest copy improvements based on performance.

**Requirements**:
**Must-Have Skills & Experience**:

- Minimum 1 year of experience writing English content for social media & SEO.
- Exceptional command of written English (grammar, vocabulary, clarity).
- Ability to write short, impactful, and emotionally resonant copy.
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter).
- Creativity in storytelling and marketing-driven writing.
- Ability to work independently and meet deadlines without constant follow-up.

**Preferred Skills**:

- Experience in IT, tech, or digital marketing content.
- Familiarity with social media scheduling tools (Meta Business Suite, Buffer, Hootsuite).
- Knowledge of Canva or basic design tools (to collaborate with designers).

Work Location: In person

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