Google Ads Expert @ Trivandrum

2 weeks ago

Thiruvananthapuram, India Transorze Information Processing Solutions Private Limited Full time

**Job description**

**About Transorze Solutions**

Transorze Solutions is a reputed training institutes providing world class training in skill development courses since 2010. We are training partners of National Skill Development Cooperation (NSDC) which comes under Ministry of Skill Development and Entrepreneurship. We are also training partners of Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) which comes under Ministry of Rural Development. We are also ISO 9001- 2015 Certified.

**Responsibilities**
- Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
- Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
- Create compelling ad copies and visuals that align with brand messaging and drive engagement.
- Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
- Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
- Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
- Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
- Track advertising budgets and ensure efficient allocation of funds across various platforms.
- Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.

**Requirements**:

- Proven experience as a Media Buyer or similar role, with expertise in Instagram, Facebook, and Google Ads.
- Strong knowledge of ad platforms and their respective advertising formats, targeting options, and bidding strategies.
- Proficiency in content writing, with the ability to create compelling ad copies and engaging content.
- Experience in analyzing campaign performance metrics and making data-driven decisions to improve results.
- Knowledge of audience targeting techniques and best practices for different advertising platforms.
- Familiarity with remarketing strategies and audience segmentation for effective campaign optimization.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Do you have Notice Period ?
- What is your Salary Expectation ?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Google Ads Expert: 1 year (preferred)

**Language**:

- English (preferred)

**Speak with the employer**
+91 8281771258

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