Performance Marketing Expert

2 days ago

Calicut, India Airazone Technology PVT Full time

Airazone technology PVT LTD, Hiring Experienced Digital Marketing (Perfomance Marketing Expert ) for IT Industry.

**Responsibilities**:

- Own end-to-end user lifecycle management (Acquire, Engage, and Retain) for Airazone Technology PVT LTD
- Build and lead digital marketing P& L, including budget planning/allocation, campaign performance and customer acquisition cost and LTV
- Lead paid advertising efforts on Facebook/Instagram/Google, compose relevant ad copy, create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report.
- Design, execute, and analyze A/B tests across Google & Facebook's advertising platform to test targeting, creative, and landing pages, and improve overall campaign performance.
- Work with content, graphic & category team to meaningfully establish our proposition to users across the journey - from acquisition to repeat purchase
- Develop marketing strategy, prioritize marketing initiatives, define program goals, and establish performance measurement standards
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other crucial KPIs)

**Requirements**:

- 2-5 years hands on campaign and budget management experience with high growth consumer tech startups or D2C brands
- Proven experience of running performance & display campaigns (CPC, CPA, CPT etc) across
- Google, FB, YouTube, Instagram Bing, affiliates and others
- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB - Ads/Business Manager, YouTube Ads,
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
- Experience in optimizing landing pages, user funnels, A/B and multivariate experiments
- Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Calicut, Kerala: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (preferred)

**Speak with the employer**
+91 8943997711
- Health insurance

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