SEO Executive

3 days ago


Panchkula, India Technoarray Web Solutions Full time

**Job Title:

- SEO and PPC Specialist**

**Location**: Panchkula

**Job Type**: Full-Time

**Key Responsibilities**:

- Develop and execute comprehensive SEO and PPC strategies to drive traffic, increase rankings, and achieve marketing goals.
- Conduct keyword research and competitor analysis to identify high-impact opportunities for both SEO and PPC campaigns.
- Implement on-page SEO tactics including content optimization, meta tag creation, URL structuring, and technical SEO improvements.
- Manage and execute off-page SEO strategies, including link-building, outreach, guest blogging, and influencer partnerships to enhance site authority.
- Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other paid media platforms to achieve high ROI and targeted performance.
- Develop and optimize ad copy, landing pages, and targeting strategies for PPC campaigns.
- Regularly monitor and adjust PPC bids and budgets to ensure cost-effective advertising while maintaining desired outcomes.
- Analyze the performance of SEO efforts, track organic traffic, keyword rankings, and conversions to make data-driven adjustments.
- Conduct regular A/B testing on landing pages, ad copy, and PPC campaigns to improve conversion rates and overall performance.
- Leverage SEO and PPC tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to monitor performance and generate reports.
- Collaborate with the content and web development teams to ensure content and technical updates are aligned with both SEO and PPC best practices.
- Stay up to date with industry trends, algorithm updates, and new PPC features to adapt strategies and remain competitive.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Work Location: In person


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