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Content Writer
2 weeks ago
Job Title: Content Writer (Ed. Tech)
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
- Coming up with ideas and creating useful content which drives traffic
- Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorisation and structure, content development, distribution and measurement.
- Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
- Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
- Create the content our target audience is looking for
- Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Repurpose and optimise existing content for digital channels.
**Required Qualifications**
- 0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company
- Highly creative writing skills with an ability to write original and interesting content
- Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
- Must be able to write content optimized for SEO
- Demonstrated experience writing blog posts
- Ability to develop new topics, research, and find a unique spin on existing topics
- Background in search engine optimisation is preferred but not necessary
- Experience with content management systems and a strong understanding of content workflows
- Prior work with B2B companies preferred.
- Understanding of SEO best practices.
- Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company is preferred.
Pay: ₹22,000.00 - ₹34,000.00 per month
**Language**:
- Hindi (preferred)
- English (preferred)
Work Location: In person
