Digital Marketing Assistant

18 hours ago


Technopark Thiruvananthapuram Kerala, India EduGuild Full time

**About EduGuild**:
EduGuild is an innovative education company dedicated to transforming the learning experience for students and educators. Our mission is to provide high-quality educational resources and services that empower learners to achieve their full potential. We are seeking a motivated and dynamic Sales Counselor to join our team and help drive our growth by connecting with prospective clients and guiding them through our offerings.

**Job Summary**:
**Key Responsibilities**:

- Develop and implement digital marketing strategies aligned with business goals
- Conduct keyword research and optimize website content accordingly
- Collaborate with designers and content creators for high-quality digital assets
- Manage and grow the company’s online presence across all platforms
- Monitor website traffic and user engagement through tools like Google Analytics
- Set measurable goals and track performance metrics (ROI, CTR, CPC, etc.)
- Run A/B tests to improve campaign performance
- Stay updated on the latest digital trends and algorithm changes
- Assist with influencer outreach and affiliate marketing efforts
- Engage with the online community, respond to comments/messages
- Coordinate with internal teams (sales, design, content) for integrated campaigns
- Support in video marketing and YouTube optimization
- Prepare weekly/monthly performance reports with actionable insights

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Certification in Digital Marketing from recognized platforms or institutions is preferred
- Strong creativity with a willingness to try unconventional and innovative marketing methods
- Basic understanding of SEO, SEM, and various social media platforms
- Experience with content creation tools like Canva, Adobe Creative Suite, or similar tools
- Excellent written and verbal communication skills
- Strong time management skills with the ability to deliver tasks within deadlines
- Analytical mindset with the ability to track, measure, and improve campaign performance
- Eagerness to learn, adapt, and stay updated with current digital marketing trends
- Prior internship or freelance experience in digital marketing is a plus

Pay: ₹20,000.00 - ₹60,000.00 per month

Compensation Package:

- Commission pay
- Performance bonus

Schedule:

- Day shift

Application Question(s):

- Tell us about a time when a campaign or project you worked on didn’t perform as expected. What did you learn and how did you fix it?
- What’s one creative idea you’ve executed that helped improve engagement or reach?
- Have you tried any unconventional or experimental marketing tactics? What was the idea and what happened?

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person



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