Social Media Marketing Executive

5 days ago

Colaba Mumbai Maharashtra, India Wilco Publishing House - Bargain Book Hut Full time

**Role Description & Responsibilities**

This is a full-time on-site role for a Social Media Manager, ideally suited for someone with a keen interest in reading and creating content related to books, where the responsibilities include:

- Developing and implementing social media strategies
- Planning the content calendar
- Photography and videography skills are a plus; the Social Media Manager should be proficient in editing and creating reels.
- Managing company's social media accounts
- Creating and publishing engaging content
- Overseeing social media campaigns
- Collaborating with the graphic and sales teams
- Should be well versed with graphic designing Software
- Working on collaboration with targeted influencers
- Compiling and presenting monthly analytics
- Embracing creative liberty while ensuring attention to detail
- Staying updated on industry best practices and evolving social media trends
- Ensuring effective communication and collaboration with various teams
- Incorporating influencer marketing strategies
- Ensuring cohesive brand representation across all platforms
- Should be an active reader and enthusiastic about books

**Qualifications and Requirements**
- Social Media Marketing and Social Media Optimization (SMO) skills
- Excellent communication skills, both written and verbal
- Experience in developing content strategies
- Strong writing and editing skills
- Should have a good knowledge of creatives
- Ability to work independently and as part of a team
- Ability to multitask
- Familiarity with social media analytics and reporting tools
- Experience in graphic design/Illustrator is a plus
- Bachelor's degree in Marketing, Communications, Journalism, literature or related fields.

**Job Types**: Full-time, Permanent

Pay: ₹23,000.00 - ₹35,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Provident Fund

Application Question(s):

- Are you enthusiastic about reading books?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)

**Language**:

- English (required)

**Location**:

- Colaba, Mumbai, Maharashtra (preferred)

Work Location: In person

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