Social Media

2 weeks ago

Kurla Mumbai Maharashtra, India D'Genius Solutions Full time

D'Genius Solutions is searching for a Social Media & Influencer Marketing Executive to manage our business's online presence across various public channels..

Experience: 2 - 4years

**Immediate Joiner Only**

Job description:

- Working Days: Mon to Fri
- Location: Kurla
- Job Context & Major Challenges

Key challenges:
a) Building strong brand recall with diverse customers through innovative and effective marketing campaigns

b) Driving the digital growth of Pantaloons brand

c) Bringing excitement and visibility to the brand

d) Driving walk ins by improvising region wise/ season wise initiatives

e) To compete with similar formats of retail and to create a differentiation by effective marketing strategy

2. Principal Accountabilities

Influencer Campaign Strategizing & Execution
- Create influencer brief and discuss with influencer agency for GTM, always on campaigns
- Quarterly planning Influencer strategy
- Influencer shortlist, scripting, shoot plan,
- Oversee garment sourcing for influencers and obtain required approvals from the zonal team.
- Execute influencer campaigns in terms of scripting and finalizing garments
- Monitor campaign performance, track key metrics, and provide insightful analysis and recommendations for future improvements.
- Monitor and measure the success of influencer campaigns through analytics and reporting, making data-driven adjustments as needed.

Social Media Marketing
- The individual should be able to analyze social media metrics to measure the success of campaigns and adjust strategies as needed to optimize performance.
- Identify ways to drive traffic to stores through social media

Paid Advertising Knowledge (Desirable)
- While not mandatory, a strong background in paid social media advertising (e.g., Facebook Ads, Instagram Ads, Google Ads) is highly desirable.
- The individual should be capable of planning, executing, and optimizing paid ad campaigns to drive engagement and conversions.

Analytical and Data-Driven Approach
- Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to monitor KPIs and generate reports is essential.

Creative and Strategic Thinking
- They must also be strategic, able to align social media and influencer campaigns with broader business goals and marketing objectives.

Strong Communication and Collaboration Skills
- Excellent communication skills are vital for coordinating with internal teams (e.g., cross functional teams, designers) and external partners (e.g., influencers, agencies).
- The ability to clearly articulate campaign goals, progress, and outcomes to stakeholders is crucial.

Budget Management
- Understanding the cost elements involved in digital marketing and being able to negotiate costs effectively is important.

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Monday to Friday

Supplemental Pay:

- Yearly bonus

Application Question(s):

- Can you join us immediately?
- Have you handled a Fashion Brand before?
- Current CTC?
- Expected CTC?
- Willing to travel to Kurla ?

**Experience**:

- Influencer Marketing: 2 years (required)
- Social Media: 2 years (required)

Work Location: In person

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