Social Media Executive

2 weeks ago

Kollam, India CITY WEDDINGS Full time

We are seeking a dynamic and engaging Social Media Content Anchor to join our team and create compelling, informative, and visually appealing content for our têxtile brand. This person will be responsible for showcasing our têxtile products, promoting brand values, engaging with our online community, and bringing our social media platforms to life through captivating storytelling and on-screen presence.

**Key Responsibilities**:

- **Content Creation**:

- Develop and anchor engaging content for various social media platforms (Instagram, Facebook, TikTok, YouTube, etc.).
- Present and narrate the key features, benefits, and stories behind têxtile products.
- Work with the marketing team to create content calendars, product showcases, and seasonal promotions.
- **Audience Engagement**:

- Foster and maintain a strong, positive relationship with our online community.
- Respond to comments, messages, and inquiries promptly and professionally.
- Organize and participate in live sessions, Q&A, behind-the-scenes videos, or product launches.
- **Brand Representation**:

- Be the face of the brand, ensuring consistency in messaging and tone across all content.
- Share the brand's story, mission, and vision in an engaging and authentic way.
- Coordinate with influencers and customers for collaborative content.
- **Collaboration with Design & Marketing Teams**:

- Collaborate closely with the design and marketing teams to create visual concepts, product photography, and videos.
- Stay updated with the latest trends in têxtile design and fashion, incorporating these into content creation.
- **Performance Tracking**:

- Monitor engagement metrics, such as likes, comments, shares, and views, to evaluate content performance.
- Provide insights and suggestions for content improvement based on analytics.

**Key Skills & Qualifications**:

- Proven experience in social media content creation, preferably in fashion, têxtiles, or lifestyle industries.
- Excellent verbal and written communication skills.
- Comfortable in front of the camera with an engaging, friendly, and confident personality.
- Creative mindset with a strong eye for design, fashion trends, and têxtile products.
- Proficiency in social media platforms (Instagram, Facebook, YouTube, TikTok) and related tools (Canva, Photoshop, etc.).
- Basic knowledge of video editing is a plus.
- Strong organizational and time-management skills.

**Preferred**:

- Previous experience as an influencer, host, or brand ambassador.
- Familiarity with têxtile products and the fashion industry.
- Knowledge of SEO, social media marketing strategies, and influencer marketing.

**Education & Experience**:

- Bachelor's degree in Communications, Marketing, Fashion Design, or a related field (preferred but not required).
- At least 1-2 years of relevant experience in social media content creation or a related role

**Job Types**: Full-time, Fresher, Internship
Contract length: 6 months

Pay: From ₹10,000.00 per month

Schedule:

- Fixed shift

Work Location: In person

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