Content Writer

1 week ago

Lower Parel Mumbai Maharashtra, India Aprikot Jewellery Pvt Ltd Full time

Job Title: Content Writer - Diamond Jewelry Brand

We are seeking a skilled and creative Content Writer to join our dynamic marketing team for

diamonds, a keen understanding of jewelry trends, and a flair for crafting compelling and

engaging content. The Content Writer will play a pivotal role in enhancing the brand's online

presence through captivating storytelling and informative content.

**Responsibilities**:
1. Content Creation:

- Develop high-quality, unique, and compelling content for the brand's website,

blog, social media, and other digital platforms.
- Produce product descriptions, articles, blog posts, and marketing collateral that

showcase the brand's diamond jewelry collections.
- Research and Knowledge:

- Stay abreast of industry trends, diamond characteristics, and jewelry design

innovations to ensure accurate and up-to-date content.
- Conduct thorough research on diamonds, gemstones, and jewelry craftsmanship

to create informative and educational content for consumers.

2. SEO Optimization:

- Implement SEO best practices to optimize content for search engines and

improve the brand's online visibility.
- Utilize relevant keywords and metadata to enhance the discoverability of the

brand's content.
- Collaboration:

- Collaborate with cross-functional teams, including marketing, design, and product

development, to ensure alignment in messaging and brand consistency.
- Work closely with graphic designers and photographers to create visually

appealing content.

3. Social Media Engagement:

- Develop engaging and shareable content for social media platforms to foster

community engagement and brand awareness.
- Monitor social media channels for trends and incorporate them into content

strategy.

4. Brand Voice and Tone:

- Maintain and enhance the brand's voice and tone across all communication

channels.
- Ensure consistency in messaging that aligns with the brand's values and

objectives.
- Editing and Proofreading:

- Edit and proofread content to ensure accuracy, clarity, and adherence to

brand guidelines.
- Collaborate with the editorial team to refine and improve content quality.

5. Content Performance Analysis:

- Use analytics tools to measure the performance of content and make data-driven

recommendations for improvement.
- Stay informed about content marketing trends and implement best practices.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Proven experience of two years plus years as a content writer, preferably in the

luxury or jewelry industry.
- Exceptional writing and editing skills with a strong attention to detail.
- Familiarity with SEO best practices and content optimization.
- Creative mindset with the ability to generate innovative ideas.
- Knowledge of social media trends and platforms.
- Strong organizational and time-management skills.

If you are passionate about diamonds, have a flair for storytelling, and possess a keen eye

for detail, we invite you to join our team and contribute to the success of our esteemed

diamond jewelry brand.

**Salary**: ₹65,000.00 - ₹70,000.00 per month

Schedule:

- Day shift

**Experience**:

- Content writing: 3 years (preferred)
- total work: 3 years (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Ability to Commute:

- Lower Parel, Mumbai, Maharashtra (required)

Ability to Relocate:

- Lower Parel, Mumbai, Maharashtra: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9004188539

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