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PPC Executive

2 weeks ago

Chandigarh Chandigarh, India TECH SOFT SOLUTIONS Full time

**Key Responsibilities**:

- **Campaign Management**: Create, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to meet business goals and KPIs.
- **Keyword Research & Analysis**: Conduct thorough keyword research and competitive analysis to target relevant audiences and identify growth opportunities.
- **Ad Copywriting & Design Coordination**: Develop compelling ad copy and collaborate with designers for visually appealing creatives aligned with brand messaging.
- **Bid Management & Budget Allocation**: Optimize bids and manage daily budgets to maximize ROI, balancing spending efficiency with quality leads.
- **Performance Analysis & Reporting**: Track, analyze, and report on campaign performance, conversion rates, and other KPIs, providing actionable insights and recommendations for improvement.
- **A/B Testing & Optimization**: Test ad copies, landing pages, and other campaign elements for continual improvement and enhanced results.
- **Audience Targeting & Retargeting**: Identify and target specific audience segments, implementing retargeting strategies to engage previous website visitors.
- **Competitor Analysis**: Regularly monitor competitor activity and adjust campaigns as necessary to maintain a competitive edge.
- **Collaboration & Communication**: Work closely with SEO, content, and web development teams to align PPC campaigns with overall marketing strategies.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person