
PPC Executive
2 weeks ago
**Key Responsibilities**:
- **Campaign Management**: Create, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to meet business goals and KPIs.
- **Keyword Research & Analysis**: Conduct thorough keyword research and competitive analysis to target relevant audiences and identify growth opportunities.
- **Ad Copywriting & Design Coordination**: Develop compelling ad copy and collaborate with designers for visually appealing creatives aligned with brand messaging.
- **Bid Management & Budget Allocation**: Optimize bids and manage daily budgets to maximize ROI, balancing spending efficiency with quality leads.
- **Performance Analysis & Reporting**: Track, analyze, and report on campaign performance, conversion rates, and other KPIs, providing actionable insights and recommendations for improvement.
- **A/B Testing & Optimization**: Test ad copies, landing pages, and other campaign elements for continual improvement and enhanced results.
- **Audience Targeting & Retargeting**: Identify and target specific audience segments, implementing retargeting strategies to engage previous website visitors.
- **Competitor Analysis**: Regularly monitor competitor activity and adjust campaigns as necessary to maintain a competitive edge.
- **Collaboration & Communication**: Work closely with SEO, content, and web development teams to align PPC campaigns with overall marketing strategies.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
**Benefits**:
- Work from home
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
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