Social Media Executive

3 days ago

South Delhi Delhi Delhi, India Travel Junky Full time

Design and deliver creative and engaging social media strategies.
- Create the content according to current trends.
- Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, and YouTube, adapting content to suit different channels and audiences.
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later.
- Create and/or coordinate original and engaging multimedia content across multiple social platforms.
- Develop, launch and manage new competitions and campaigns that promote your organization and brand.
- Form key relationships with influencers across social media platforms.
- Undertake audience research.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
- Identify consumer trends to help with planning social media campaigns.
- Optimize content to further encourage community interaction and engagement.
- Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity.
- Analyze competitor activity and recommend improvements to increase performance.
- Set targets to increase brand awareness and increase customer engagement and loyalty.
- Manage and track budgets for social media activities.
- Educate other staff on the use of social media and promote its use within your company (in-house roles).
- Encourage collaboration across teams and departments.

**Qualifications and Skills**
- Bachelor's / Master’s degree in Digital Marketing or a relevant field
- Minimum 1+ years of experience required
- Content management experience
- Excellent copywriting skills
- Knowledge of SEO, Google Analytics, and keyword research
- Proficiency in social media management tools like Hootsuite, Buffer, Sprout etc.
- Knowledge of online marketing channels
- Excellent communication skills

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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