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Influencer Marketing

2 weeks ago

Mumbai Maharashtra, India Knya Full time

Job Title: Influencer Marketing Executive

Location: Mumbai (Lower Parel)

About Knya:
Knya is India’s leading online medical apparel brand. The brand was founded in 2021 by the husband-wife duo, Vanshika and Abhijeet Kaji.

The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.

Knya has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

Since its inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.

Overview:
Key Responsibilities:

- Identify and research potential influencers and collaborators aligned with the brand's values and target audience.
- Outreach to influencers and manage communication for potential partnerships.
- Assist in developing and implementing influencer marketing strategies to increase brand awareness.
- Support the planning and execution of offline marketing campaigns, events, and activations.
- Assist in coordinating logistics for trade shows, conferences, and other relevant offline marketing opportunities.
- Collaborate with cross-functional teams to ensure seamless execution of offline initiatives.
- Research and identify potential NGO partners with shared values and goals.
- Assist in creating marketing materials for campaigns in partnership with NGOs.
- Contribute to the planning and execution of Corporate Social Responsibility (CSR) initiatives.
- Coordinate with internal teams and external partners to implement CSR projects aligned with the company's mission and values.

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund

Application Question(s):

- What is your Current CTC ?
- What is your Expected CTC ?
- Are you comfortable with Mumbai location ?

Work Location: In person