Marketing Ops Coordinator

1 week ago

Bengaluru, India Aisera Full time

**What We Do**:
AI Service Management (AISM): Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce. Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.

**The Team**:
We are a small but passionate team of 150+ based in the Bay Area. Aisera's seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

**What You'll Do**:

- Inspect quality of MQLs, SQL, SQOs created by different programs.
- Enrich missing data, improve accuracy of information shared by event organizers.
- Inspect and fix data issues required for campaign attribution reporting.
- Verify lead routing, Led scoring accuracy.
- Reassign MQLs and opportunities to new owners as per required workflow.
- Prepare documentation on workflows, SOPs used in Marketing operations.
- Track program budget against actuals.
- Share daily weekly and monthly progress against KPI goals.
- Create, test and monitor Marketo programs for events, webinar, inbound, nurture, and paid channels.
- Use UTM tracking for Campaign reporting.
- Work with sales ops to troubleshoot and improve integration between Marketo and Salesforce.
- Report on Marketo campaign performance.
- Inspect Salesforce dashboards and reports for data inconsistency.

**Who are you?**
- Bachelor in marketing, business, or a related field.
- Marketing Ops enthusiast with at least 6 months of Hands on Marketo experience and the willingness to learn other advanced Martech stack.
- Aisera offers competitive compensation packages that are commensurate with industry standards for the Marketing Operations Coordinator role.
- Strong analytical skills and attention to detail.
- Excellent project management skills.
- Ability to work collaboratively with cross-functional teams.
- Excellent communication skills, both written and verbal.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Ability to work in a remote first environment and compatibility with PST time zones.

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