Digital Marketing

1 week ago

Vadavalli Coimbatore Tamil Nadu, India THE COVAI CAREERS Full time

Key Responsibilities in Digital Marketing:

- **Developing and Executing Digital Marketing Strategies**:

- Create comprehensive digital marketing plans aligned with business objectives.
- Set clear goals, KPIs (Key Performance Indicators), and track performance.
- Analyze market trends, competitors, and customer behavior to refine strategies.
- **Search Engine Optimization (SEO)**:

- Optimize website content to improve search engine rankings.
- Research relevant keywords and implement them strategically.
- Ensure the website structure and content are search engine-friendly.
- **Content Marketing**:

- Develop engaging content, including blogs, articles, videos, infographics, etc.
- Optimize content for SEO and engagement across various platforms.
- Maintain consistency in brand messaging and voice.
- **Social Media Marketing**:

- Manage social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Create and schedule posts, engage with the audience, and grow the brand presence.
- Analyze performance using metrics like engagement, reach, and conversions.
- **Pay-Per-Click (PPC) Advertising**:

- Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Set budgets, bid strategies, and create compelling ad copy to drive traffic and conversions.
- Monitor ad performance and adjust strategies to optimize results.
- **Analytics and Reporting**:

- Use tools like Google Analytics, social media insights, and CRM software to track campaign performance.
- Analyze data to determine ROI, identify trends, and optimize campaigns.
- Provide regular reports and updates to stakeholders.
- **Influencer and Affiliate Marketing**:

- Collaborate with influencers to promote products or services.
- Set up affiliate programs to drive traffic and sales via partnerships with other websites or influencers.
- **Conversion Rate Optimization (CRO)**:

- Optimize landing pages, user flows, and websites to increase the likelihood of visitors taking desired actions.
- A/B test and analyze landing pages for better user engagement and higher conversions.
- **Online Reputation Management**:

- Monitor and manage brand reputation across digital platforms.
- Respond to customer reviews, comments, and feedback to maintain a positive online presence.
- **Paid Social Media and Display Advertising**:

- Develop and execute paid ad strategies for platforms like Instagram, LinkedIn, Twitter, and Google Display Network.
- Track and report on performance metrics like click-through rates, engagement, and conversions.
- **E-commerce Marketing**:

- Drive traffic to e-commerce platforms through various digital marketing tactics.
- Optimize product listings, perform retargeting ads, and improve user experience on the site.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person

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