Graphic Designer

**About Us** ACKO is a product-tech company, launched in 2016, solving real-world problems for customers, starting with insurance. And as a customer-first organization serving the digitally-savvy, ACKO’s value proposition of ‘Welcome Change’ focuses on offerings that make insurance simple and hassle-free With features such as zero commission, zero paperwork, instant renewal, same-day claim settlements, and app-based updates on claims, ACKO is a 'Welcome Change' from traditional insurers. Having said that, we are not just another conventional insurance firm, or the people consulted solely for "claims” Anchored in a tech-centric philosophy, ACKO’s approach fuels innovation, empowering us to develop comprehensive products that cater to every aspect of our customers' insurance requirements. And while we are at it, we put our Ackers at the heart of everything we do. We're not your typical 9-to-5 workplace; we're a vibrant and inclusive bunch of innovators and creators making sure every Acker’s idea matters, their voice is heard, and their growth is part of our mission. - **Key Responsibilities**: - **Design Creation**: - Collaborate with Copywriters, Marketers, and other team members to conceptualize and execute creative campaigns and content ideas. - Ensure all designs adhere to brand guidelines, style standards, and project requirements. - **Digital Asset Production**: - Create and optimize graphics and images for use across various digital platforms, ensuring optimal display and performance. - Resize and adapt designs for different screen sizes and resolutions, maintaining visual integrity and usability. - Prepare files for web and print production, following best practices for file formats, color profiles, and resolution. - **Brand Consistency**: - Maintain visual consistency and coherence across all digital marketing materials, ensuring alignment with brand identity and messaging. - Work closely with the Marketing team to understand brand guidelines, campaign objectives, and target audience preferences. - Provide guidance and support to internal stakeholders on visual branding matters as needed. - **Creative Ideation**: - Participate in brainstorming sessions and creative meetings to generate innovative ideas and concepts for digital campaigns and projects. - Stay updated on design trends, emerging technologies, and industry best practices, incorporating new techniques and approaches into design work. - **Collaboration and Communication**: - Collaborate effectively with cross-functional teams, including Copywriters, Marketing Managers, Developers, and Product managers to deliver high-quality design solutions on time and within budget. - Communicate design concepts, rationale, and feedback clearly and persuasively to internal stakeholders. - **Quality Assurance**: - Conduct thorough quality checks on all design deliverables to ensure accuracy, consistency, and adherence to project requirements. - Review designs for grammar, spelling, and visual errors before final approval. **Qualifications**: - Bachelor’s degree in Graphic Design, Visual Arts, or related field. - 5+ years of proven experience as a Graphic Designer, preferably in a B2C consumer internet startup - Proficiency in graphic design software such as Figma, Adobe Photoshop, Illustrator, and InDesign. - Experience in video editing and exposure to using AI tools for design is a plus - Strong portfolio showcasing a range of digital design projects and styles. - Solid understanding of design principles, typography, color theory, and composition. - Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously. - Understanding of brand guidelines and the ability to maintain consistency in visual communication. - Excellent communication, presentation, and interpersonal skills. - Detail-oriented with a keen eye for aesthetics and design excellence. - Familiarity with HTML/CSS and web design principles is a plus.