Marketing Executive

2 days ago

Bathinda, India Digital Dots Full time

We are Hiring Marketing Executive (Field Work)

**Location**: Bathinda

**Salary**: Up to ₹20,000 per month + Incentives

**Job Type**: Full-Time

**About Us**:
We are a leading diagnostic lab dedicated to providing quality healthcare services. We are expanding our reach to rural areas and are looking for dynamic Marketing Executives to join our team. If you are passionate about making a difference in healthcare and have a knack for field marketing, this opportunity is for you.

**Key Responsibilities**:
1. **Field Marketing**:

- Conduct visits to villages and rural areas to promote our diagnostic services.
- Engage with local communities, village leaders, and health influencers to build awareness about our lab services.

2. **Coordination with Public Relations Officers**:

- Work closely with public relations officers to strategize and implement marketing campaigns.
- Plan outreach activities, events, and health camps in coordination with PR teams.

3. **Footfall Generation**:

- Develop and execute strategies to increase patient footfall at our diagnostic centers.
- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.

4. **Reporting & Feedback**:

- Prepare regular reports on marketing activities, including outreach efforts, campaign success, and community feedback.
- Present insights and recommendations to management for continuous improvement.

5. **Relationship Building**:

- Establish and maintain strong relationships with local healthcare providers, pharmacies, and other stakeholders.
- Act as a liaison between the lab and the community to ensure a positive image and trust.

6. **Incentive Driven Performance**:

- Achieve monthly targets for footfall and outreach, with the opportunity to earn extra incentives based on performance.
- Continuously seek new opportunities to expand our reach and increase the lab's visibility in rural areas.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in field marketing, preferably in healthcare or rural marketing.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Willingness to travel extensively in rural areas.

**Benefits**:

- Competitive salary with performance-based incentives.
- Opportunity to work with a leading diagnostic lab and contribute to community health.
- Career growth opportunities within the organization.

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (required)

Work Location: In person

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