Digital Marketing Executive

2 weeks ago

Mohali, India SofSter Full time

You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc ).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Provide creative ideas for content marketing and update website.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.

**Requirements and skills**
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.

**Job Type**: Fresher

**Salary**: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Mohali - 160055, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Speak with the employer**

+91-XXXXXXXXXX

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