Marketing Associate

2 weeks ago

Mangaluru, India Access Research Labs Full time

**Location
- Mangalore, Karnataka**

**Key Roles and Responsibilities**:

- Help in developing our go-to-market strategy by working along with various teams including Product, Sales, Content, and Design and also to build a robust launch and pipeline generation plan.
- Better understanding of the International market landscape, identifying the Total Addressable Market (TAM), segmenting your target audience, and creating the strategic positioning, targeting plan, and channel mix to generate the organization's pipeline goals.
- Build & execute the growth marketing strategy for our B2B solution, using a variety of channels.
- Work closely with the team to help determine the near and long-term roadmap.
- Set marketing KPIs and build campaign performance reports from time to time.
- Assist sales team with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel.

**Experience**:

- **At least 1-3 years of experience in marketing roles or any related field.**:

- Good understanding of product and brand marketing and are up-to-date with the latest trends and best practices in digital marketing, inbound marketing and content marketing.
- Familiar with the process of product management and how the role of a marketeer fits into it.
- Strong reporting and organizational skills.
- Thorough understanding of the international digital marketing landscape and best practices.

**Salary**: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Flexible shift

Ability to commute/relocate:

- Mangaluru, Dakshina Kannada - 575003, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of International Market experience do you have?

**Speak with the employer**
+91 8971733316

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