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Content Writer

2 weeks ago

Kolkata West Bengal, India Whole9Yards Online LLP Full time

**Key Responsibilities**:

- **Product Description Writing**: Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits.
- **Content Strategy**: Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales.
- **Product Descriptions**: Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions.
- **SEO Optimization**: Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting.
- **Content Calendar**: Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends.
- **Team Leadership**: Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms.
- **Content Audits**: Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines.
- **Performance Tracking**: Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates.
- **Cross-functional Collaboration**: Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment.

**Key Requirements**:

- Minimum 1+ year of experience in eCommerce content writing, with a focus on product description writing and SEO content creation.
- Solid understanding of SEO principles and best practices for eCommerce.
- Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice.
- Proven experience managing and mentoring a team of writers or content creators.
- Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates.
- Preferably in Marketing, Communications, English, Journalism, or a related field.

Exp - Min 1year

Loc - Kolkata

**Please note that Freelancing experience will not be counted.**

Pay: ₹18,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your current salary?
- What is your expected salary?
- What is your notice period?
- It is a Work From Office opportunity, are you comfortable with the same?
- We are paying max 20k would that be fine with you?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content Writing: 2 years (required)