SEO Expert
14 hours ago
**Position Overview: SEO Expert**
**Key ResponsibilitiesSearch Engine Optimization (SEO)**:
- Conduct in-depth keyword research to identify high-performing keywords.
- Optimize website content, meta tags, and URLs to improve search engine rankings.
- Implement on-page and off-page SEO strategies to enhance organic traffic.
- Monitor analytics and search engine performance to track and improve rankings.
- Stay updated with the latest SEO trends, algorithms, and best practices.
**Paid Advertising (Supportive Role)**:
- Assist with creating and optimizing ad campaigns on Google Ads (Search, Display, Video).
- Perform A/B testing for ad creatives and audience targeting to improve campaign performance.
- Monitor performance metrics (CTR, CPC, CPA, ROAS) and suggest actionable insights.
**Online Reputation Management (ORM)**:
- Monitor and manage online reviews across platforms.
- Respond to customer feedback constructively and promptly.
- Implement strategies to mitigate the impact of negative reviews and build a strong online reputation.
**Analytics and Reporting**:
- Generate regular reports showcasing website performance, keyword rankings, and actionable insights.
- Use tools like Google Analytics, Google Search Console, and other SEO software to analyze data and improve performance.
**Skills and Qualifications**
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- Proven experience as an **SEO Expert** or similar role.
- Strong understanding of SEO principles, tools (e.g., SEMrush, Ahrefs, Moz), and best practices.
- Knowledge of Google Ads and familiarity with paid marketing strategies.
- Experience with B2C digital marketing and website optimization.
- Strong analytical skills and a data-driven mindset.
- Excellent written and verbal communication skills.
Pay: ₹15,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- SEO: 1 year (preferred)
- Google Ads: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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