Account Strategist- Hyderabad

3 days ago

Hyderabad, India Webdura Technologies Full time

**Department: DIGITAL MARKETING**:
**Account Strategist
- Hyderabad**:
**Hyderabad**:
**Key Functional Areas of Responsibility**:

- Manage strategies for PPC campaigns and Client Account Management.
- A solid, fluent understanding of PPC best practices across Google, Facebook, Bing, and LinkedIn.
- Excellent control on the following tasks
- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features.
- Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills.
- Keyword discovery & research to identify potential keywords to use on the accounts.
- Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards.
- Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets.
- Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI.
- Acute analytical skills.
- Continually monitor & update accounts to optimize lead conversions & sales.
- Google AdWords Professional (GAP) qualified.
- Analyse & report on campaigns to achieve maximum ROI.

**Professional Skills**:

- Should have solid experience in Client Strategy and Account Management.
- PPC specialists with relevant experience of a minimum of 4 + years with an understanding of Google Adwords.
- Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
- Google Certified Professional.
- The knack for implementing new technologies, and automation capabilities that enhance SEM/SMM efforts.
- Ability to write ad copy and optimize through A/B testing.
- Experience in managing large-scale performance-based PPC campaigns on enterprise-level PPC management platforms.
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns.
- Experience in Real Estate will be a plus.
- Experience in upselling and sales will be an added advantage.

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