Video Editor

Job Description: Video Editor & Graphic Designer

**Company**: HeartfulCraft International Pvt. Ltd.
**Founder & CEO**: Aashiya Khan
**Co-Founder**: Sumit Pareek
**Location**: Remote (India-based preferred)
**Engagement**: Full-time / Permanent (Immediate Requirement)

About HeartfulCraft

HeartfulCraft International is a global handicraft export brand led by Founder & CEO **Aashiya Khan**. The company focuses on reviving India’s **GI-tagged and handmade heritage products** and delivering them to international buyers. HeartfulCraft works as a bridge between artisans and the global market, not only providing products but also **emotional storytelling through heritage-rich branding and content creation**.

To strengthen our creative and marketing team, we are seeking a **Video Editor & Graphic Designer** who can professionally transform raw content into powerful visual communication pieces for multiple platforms.

Role Overview

The Video Editor & Graphic Designer will serve as a **mediator between raw artisan stories, brand leadership narratives, and final high-quality media content**. The role goes beyond basic video cutting and requires deep expertise in **storytelling, editing, graphic design, and digital marketing alignment**.

The individual must be capable of handling three major categories of video and design work:

- **Artisan and Craft Storytelling Videos** - Documenting the life, skills, and stories of artisans, showing the process of creating handicrafts, capturing the cultural heritage, and transforming these into professional short and long-form videos that emotionally connect with global audiences.
- **Founder-Led Sales and Marketing Videos** - Editing and producing videos featuring **Sumit Pareek (Co-Founder)** where he explains handicrafts, the business potential of exports, and sales-driven narratives designed to attract customers, buyers, and participants for HeartfulCraft’s initiatives. These videos should follow **sales-letter and ad-style editing** formats used in high-converting social media campaigns.
- **Export Process and Educational Videos** - Creating explainer-style videos that describe how the export process works, how artisans’ products reach buyers, and how HeartfulCraft ensures quality, packaging, and delivery. These videos should simplify complex processes into easy-to-understand visuals for both training and marketing purposes.

Key Responsibilities

**Video Content Creation**
- Edit and produce **storytelling videos** about artisans and their handicrafts, using raw field footage and transforming it into polished heritage-driven films.
- Create **sales-driven videos** featuring co-founder Sumit Pareek, optimized for Instagram Reels, YouTube Shorts, LinkedIn, and Facebook Ads.
- Produce **educational and training videos** that explain the export business model and product supply chain in a professional, easy-to-grasp format.
- Craft **emotionally appealing product videos** that highlight the uniqueness of GI-tagged crafts, using the right color tones, music, subtitles, and visual rhythm.
- Deliver **ad-quality short videos** similar to globally recognized high-converting formats (e.g., Alex Hormozi-style fast cuts, text overlays, high-impact storytelling).

**Graphic Design & Documentation**
- Design **product catalogs, brochures, and flyers** using professional tools like Canva, Photoshop, and Illustrator.
- Create **PDF documents, branded decks, and sales proposals** for international buyers and partners.
- Develop **product cards** with accurate descriptions, prices, and imagery for buyers.
- Update and enhance **product images** for the HeartfulCraft website and digital stores.
- Support the team in preparing **packaging designs, labels, and brand collaterals** to align with international standards.

**Website & Digital Support**
- Work closely with the web team to upload and manage product visuals in an organized and visually appealing format.
- Assist in creating **banners, icons, and promotional creatives** for HeartfulCraft’s website.
- Ensure all content uploaded to the website maintains a **luxury handicraft aesthetic** aligned with HeartfulCraft’s brand positioning.

**Brand Storytelling & Marketing Alignment**
- Align every video and design project with the **creative direction of Founder Aashiya Khan**.
- Maintain brand consistency across all visual outputs, ensuring that the **heritage, premium, and emotional essence of HeartfulCraft** is always reflected.
- Collaborate with the marketing team to prepare **paid ad creatives** designed for international audiences.
- Suggest innovative editing formats, music choices, and storytelling methods to enhance impact.

Required Skills & Tools
- **Video Editing Software Proficiency**: Adobe Premiere Pro, After Effects, CapCut Pro.
- **Graphic Design Software**: Photoshop, Illustrator, Canva.
- **AI Tools Knowledge (preferred)**: Runway, Pika Labs, MidJourney, ChatGPT-based creative workflows for enhanced storytelling and a