Digital Marketing Executive

3 days ago

Calicut Kerala, India FortisFam Next Full time

You will be responsible for managing and executing:

- Social media content calendars and campaigns
- Paid advertising campaigns (Google Ads, Facebook Ads, etc.)
- SEO & website traffic strategies
- Engaging content for travel promotions and digital brand-building
- Analytics reporting and campaign optimization

**Key Responsibilities**
- Plan, execute, and manage digital marketing strategies across social media, search engines, and other online platforms.
- Develop and maintain **content calendars** for multiple brand verticals.
- Create, run, and optimize **paid ad campaigns** (Facebook, Instagram, Google Ads, etc.).
- Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
- Collaborate with the **design and content teams** to ensure brand consistency and impactful messaging.
- Engage with audiences, manage community interactions, and grow social media following.
- Keep up with the latest trends in **digital marketing, travel industry promotions, and platform algorithm updates**.
- Coordinate with external agencies or influencers when required.

**Requirements**:

- Minimum **1 year of hands-on experience** in **digital marketing & social media management**.
- Proficient in managing **Facebook/Instagram Ads Manager**, **Google Ads**, and SEO basics.
- Knowledge of **content planning tools** (Trello, Notion, or similar) is a plus.
- Strong understanding of **social media trends, algorithms, and platform dynamics**.
- Experience in **reporting and analyzing digital campaign metrics**.
- Basic knowledge of **design tools like Canva** to create simple posts (advanced graphics support will be from the design team).
- Experience in handling **travel/tourism-related campaigns** is an advantage.
- Strong communication and coordination skills.
- Ability to work in a fast-paced, multi-project environment.

**Preferred Attributes**
- Creative thinker with a growth mindset.
- Passion for travel and digital media.
- Ability to adapt tone and content style for different industries (Digital Agency & Travel).

**Job Types**: Full-time, Part-time, Contractual / Temporary, Freelance

Pay: ₹10,000.00 - ₹20,000.00 per month

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

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