SEO Strategist

**The Role**:
At ION, we seek an experienced, passionate SEO expert to join a growing team. In this role, you will:
**Develop SEO-driven initiatives to meet growth targets**
- Perform in-depth keyword research to find the most relevant and effective terms/phrases with the highest ROI, optimize our content, discover opportunities, and improve our search engine rankings.
- Analyze high-performing competitor domains to provide insight and opportunities for future growth
- Optimize current content, including the title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements
- Develop and manage organic link-building campaigns.
- Compile backlink analysis to assist the press and media team with outreach opportunities
- Analyze existing content for schema and additional Tech SEO opportunities
- Monitor and analyze overall site performance, including rankings and conversion
- Use SEO strategies to recommend marketing content such as blog posts, case studies, white papers, etc.
- Prepare detailed strategy reports for our websites.

**Track, analyze, and report on our websites**
- Set up and monitor web analytics and site tracking tools.
- Implement and manage website tracking using Google Tag Manager or directly within the website.
- Provide detailed SEO reporting.

**Optimize our websites**
- Implement 301 redirects, canonical URLs, page titles, meta descriptions, and alt tags.
- Work with our development team to ensure they’re following SEO best practices.

**Analyze our sites and provide recommendations**
- Perform technical site audits.
- Create content gap analysis and competitor reports.
- Provide and implement recommendations to create and improve our website content and paid campaigns and increase our conversion rates.

**Key Responsibilities**:
- ** SEO and search engine marketing**:

- At least four years of experience in SEO for large global websites, including keyword research, competitive analysis, content optimization, meta-tag creation, and link development.
- Advanced technical knowledge of SEO, including optimization for Google and Bing.
- Advanced knowledge of search engine marketing (SEM).
- Experience with popular SEO tools like Google, SEMrush, or Ahrefs.
- Experience with keyword research, data mining tools, and competitor analysis.
- Knowledge of international SEO, including country code top-level domains (ccTLDs) strategy.
- Schema markup, sitemaps, and best practices for website architecture.
- Knowledge of local, mobile, and video SEO.
- Knowledge of SEO penalty recovery.
- **Website technologies and programming**
- Familiarity with HTML, CSS and JavaScript.
- Expertise with Schema.org and Google quality guidelines.
- Expertise with WordPress.
- Familiarity with optimizing for Naver, Yandex, and Baidu.
- Familiarity with regular expressions.
- Coding skills and SQL knowledge are big advantages.
- Knowledge of standards for accessibility and how to implement them in HTML.
- **Website performance tracking and monitoring**
- In-depth experience with website analytics tools like Google Analytics.
- Ability to implement advanced tracking using Google Tag Manager.
- Experience with A/B testing and multivariate experiments.
- **Marketing and campaign management**
- Knowledge of pay-per-click (PPC) programs and how to optimize data from organic and paid sources.
- Understanding of the relationship between PPC programs and SEO.
- Experience with performance marketing, conversion rate optimization (CRO), and online customer acquisition.
- Knowledge of marketing attribution and popular attribution models and tools.
- **Office apps and tools**
- Proficiency in Microsoft Excel, PowerPoint, and Word. Experience with Power BI is a plus.

**Required Skills, Experience and Qualifications**:
- At least four years of SEO experience
- Experience with on-page SEO, including keyword research, competitive analysis, internal linking and content briefs
- Experience with off-page SEO: you’ve worked on outreach projects before and have sourced relevant external web pages
- You’ve used SEO tools like Ahrefs, SEMRush, GSC and Google Analytics
- Working knowledge of technical SEO elements such as schema, canonicals and site speed
- Have a passion for continued learning and staying up to date on industry news
- Highly organized, with strong attention to detail
- Knowledge and experience with WordPress and other CMS

**About us**:
We’re a diverse Group of visionary innovators who provide trading and workflow automation software, high-value analytics, and strategic consulting to corporations, central banks, financial institutions, and governments. Founded in 1999, we’ve achieved tremendous growth by bringing together some of the best and most successful financial technology companies in the world.

Over 2,000 leading corporations, including 50% of the Fortune 500 and 30% of the world’s central banks, trust ION solutions to manage their cash,