Content Writer and Editor

**Job Title: Content Writer**

**Job Overview**:
**Key Responsibilities**:

- **SEO Optimization**: Implement SEO best practices to optimize content for search engines, including keyword research, meta descriptions, and on-page SEO techniques.
- **Content Strategy**: Collaborate with the marketing and editorial teams to plan, develop, and execute content strategies that align with company goals and target audiences.
- **Brand Voice**: Maintain a consistent and compelling brand voice across all written content, ensuring that it aligns with the company’s tone and style guidelines.
- **Research**: Conduct thorough research on industry-related topics, trends, and competitors to produce accurate and relevant content.
- **Editing and Proofreading**: Review and edit content for grammar, punctuation, clarity, and overall readability, ensuring all content is error-free and polished.
- **Content Management**: Work with the content management system (CMS) to upload and manage content on the website, ensuring that it’s properly formatted and published.
- **Collaboration**: Coordinate with designers, social media managers, and other departments to ensure the content meets business objectives and is visually appealing.
- **Social Media Content**: Create compelling posts and captions for social media channels, helping to drive engagement and increase brand awareness.
- **Audience Engagement**: Monitor user feedback and comments, adjusting content as needed to increase audience engagement and drive conversions.
- **Content Performance**: Track the performance of content using analytics tools and adjust strategies to improve traffic, engagement, and conversion rates.
- **Content Calendar**: Help develop and maintain a content calendar, ensuring timely delivery of content and consistency across all platforms.

**Required Skills**:

- **Excellent Writing Skills**: Strong command of language, grammar, punctuation, and sentence structure. Ability to write in a variety of tones and styles depending on the platform and target audience.
- **SEO Knowledge**: Familiarity with SEO techniques such as keyword research, on-page optimization, and using SEO tools like Google Analytics, Ahrefs, or SEMrush.
- **Research Skills**: Ability to conduct thorough research on diverse topics and turn complex information into simple, engaging content.
- **Time Management**: Strong organizational and time management skills to handle multiple projects and deadlines.
- **Creativity**: Ability to think creatively and produce fresh, engaging content that stands out.
- **Attention to Detail**: Meticulous attention to detail in writing, editing, and proofreading content.
- **Content Management Systems (CMS)**: Experience with popular CMS platforms like WordPress, Joomla, or Drupal.
- **Basic HTML Knowledge**: Understanding of basic HTML for formatting content on the web.
- **Collaboration**: Strong interpersonal skills to work with teams, editors, and other departments.
- **Communication Skills**: Ability to communicate ideas clearly and effectively with team members and stakeholders.

**Preferred Qualifications**:

- **Bachelor’s Degree** in English, Journalism, Communications, Marketing, or a related field (or equivalent experience).
- **Experience with Social Media Marketing**: Familiarity with social media platforms and their best practices for content creation and engagement.
- **Experience in a Specific Industry**: Experience writing in a specific industry such as healthcare, finance, technology, or eCommerce may be a plus.
- **Portfolio**: A portfolio showcasing samples of written work, including blog posts, articles, web copy, and other relevant content.

**Desired Traits**:

- **Self-Motivated**: Ability to work independently, take initiative, and manage multiple projects with mínimal supervision.
- **Adaptability**: Ability to quickly adapt to new content requirements, styles, or industries.
- **Detail-Oriented**: Commitment to ensuring all content is error-free, clear, and concise.
- **Curiosity**: A natural curiosity to explore new topics, trends, and content formats.

**Job Types**: Full-time, Permanent

Pay: Up to ₹45,000.00 per month

Work Location: In person