Search Engine Optimization Executive

23 hours ago


Ahmedabad Gujarat, India Prodigy Placement LLP Full time

**Position
- Search Engine Optimization**

**Experience
- 2 to 5 years**

**Location
- Nehrunagar, Ahmedabad**

**Job Role**:
**Responsibilities**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools **(e.g, Google Analytics, NetInsight, Omniture, WebTrends)**:

- Experience with bid management tools **(e.g., Click Equations, Marin, Kenshoo, Search Ignite)**:

- Experience with A/B and multivariate experiments
- Working knowledge of **HTML, CSS, and JavaScript** development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Work Location: In person



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