Digital Marketing

5 days ago

Kolkata, India Arobit Business Solutions Full time

Job Description:
We are seeking a skilled and creative Digital Marketing & Content Writer to join our dynamic marketing team. As a specialized professional, you will be responsible for crafting engaging and persuasive content across various digital channels to attract, engage, and convert our target audience. Your primary focus will be on creating compelling content that aligns with our brand identity, marketing goals, and SEO strategies.

Key Responsibilities:
SEO Optimization: Incorporate relevant keywords and SEO best practices into content to improve organic search rankings, increase web traffic, and enhance overall digital visibility.

Audience Segmentation: Understand our target audience and create content tailored to their needs, interests, and pain points, ensuring a personalized and impactful user experience.

Social Media Management: Manage and curate content for various social media platforms to promote brand awareness, increase engagement, and foster a strong online community.

Content Strategy: Collaborate with the marketing team to develop content strategies aligned with overall marketing objectives, brand guidelines, and industry trends.

Research and Industry Knowledge: Stay up-to-date with digital marketing trends, industry best practices, and emerging technologies to continually improve content quality and effectiveness.

Analytics and Reporting: Monitor and analyze content performance metrics, providing insights and recommendations for optimization and continuous improvement.

Collaboration: Work closely with designers, SEO specialists, and other marketing team members to ensure cohesive and integrated marketing campaigns.

Brand Consistency: Uphold brand voice, tone, and messaging guidelines across all content pieces to maintain a consistent brand identity.

Qualifications and Requirements:
Bachelor's degree in Marketing, Communications, Journalism, or related field.

Proven work experience as a Digital Marketing & Content Writer or similar role.

Exceptional writing, editing, and proofreading skills with a keen eye for detail.

Strong understanding of SEO principles and experience with keyword research tools.

Proficiency in using content management systems (CMS) and marketing automation tools.

Familiarity with social media platforms and content scheduling tools.

Knowledge of digital marketing analytics tools such as Google Analytics.

Ability to adapt writing style for different target audiences and platforms.

Creativity and ability to generate innovative content ideas.

Strong organizational and time management skills to meet deadlines.

Team player with excellent communication and collaboration abilities.

Join our team and be part of a dynamic organization that values creativity, innovation, and continuous growth. If you're passionate about crafting compelling digital content and driving results through data-driven strategies, we'd love to hear from you

**Salary**: ₹10,000.00 - ₹12,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

**Speak with the employer**
+91 7439946983

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