Content Writer
1 week ago
Key Responsibilities-Research, conceptualise, and write content across multiple formats - long-formstories, social media captions, scripts for videos, explainers, and vox pop-Create content across themes such as informal settlements, redevelopment, humanstories, schemes and policies, and on-ground experiences-Adapt writing style and tone for different social media platforms-Collaborate closely with the design, video, and strategy teams to ensure content alignswith the overall narrative and campaign goals-Conduct secondary research to support factual, data-driven storytelling-Develop creative hooks, taglines, and story arcs that connect the content with peopleand promote relatable, authentic engagement-Ensure accuracy, consistency, and adherence to brand tone and visual identity-Track and adapt content based on performance insights and audience feedback.
Minimum Qualifications-Graduate in any field (English, Journalism, Public Policy, Urban Studies, orrelated disciplines preferred)-1-2 years of professional writing experience, ideally in media, communication, ordevelopment storytelling-Strong command over English and Hindi; familiarity in regional languages isdesirable-Excellent research and editorial skills with the ability to simplify complex topics-Understanding of social media content styles - captions, hooks, reels and video scripts.
Preferred Skills-Prior experience in digital content creation, journalism, or public communicationcampaigns-Interest in storytelling that bridges ground realities and informative discourse-Ability to write on awareness of urban issues, governance, or public developmentthemes for different audience type-Familiarity with SEO and platform algorithms to optimise content performance.
Work Location: In person
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