Digital Marketing

**Job Description: Content Writer - IT Company**

**Position**: Content Writer
**Experience**: 1-2 Years
**Location**: Ahmedabad

**Job Type**: Full-Time
**Industry**: IT & Software Development (Web & Mobile Development, Design)

**About Us**:
We are an innovative IT company providing web development, mobile app development, and design services. We are looking for a passionate and skilled Content Writer with 1-2 years of experience to join our dynamic marketing team. If you have a knack for creating engaging, informative, and SEO-optimized content, we want you to help shape our brand voice and communicate our value to the world.

**Job Overview**:
**Key Responsibilities**:

- **Content Creation**:

- Write clear, engaging, and informative content for web pages, blogs, social media, case studies, white papers, and product/service descriptions.
- Develop content strategies and plan editorial calendars to meet business objectives.
- Collaborate with the design and development teams to create content that supports projects, product launches, and campaigns.
- **SEO Optimization**:

- Research and integrate relevant keywords into content to ensure it is SEO-friendly and aligns with current best practices.
- Optimize existing content to improve search rankings and increase organic traffic.
- Conduct competitive analysis to identify content gaps and opportunities for improvement.
- **Content Strategy & Research**:

- Research industry-related topics and trends to produce high-quality, informative content that resonates with both clients and prospects.
- Stay updated on the latest digital marketing, web development, mobile app, and design trends to ensure content relevance.
- **Brand Voice & Tone**:

- Maintain consistency in the company's voice across all content, ensuring alignment with our brand values, personality, and objectives.
- Tailor writing style for different audiences, such as potential clients, partners, and industry professionals.
- **Collaboration**:

- Work closely with marketing, sales, and product teams to ensure content meets the needs of various stakeholders and aligns with company goals.
- Participate in brainstorming sessions to generate new content ideas and strategies.
- **Proofreading & Editing**:

- Edit and proofread content to ensure it is error-free, coherent, and polished.
- Ensure content adheres to SEO best practices and is aligned with the marketing strategy.
- **Content Reporting**:

- Monitor content performance, track key metrics (e.g., traffic, engagement), and adjust strategies as needed to optimize results.
- Use tools like Google Analytics, SEMrush, and others to track the effectiveness of content and suggest improvements.

**Required Skills & Qualifications**:
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**Required Skills & Qualifications**:

- **Experience**:
1-2 years of experience in content writing, preferably in the IT or technology sector (web development, mobile app development, or design).
- **Writing Skills**:
Strong writing, editing, and proofreading skills with the ability to craft clear, engaging, and well-structured content.
- **SEO Knowledge**:
Basic understanding of SEO principles, keyword research, and best practices for creating SEO-optimized content.
- **Technical Understanding**:
Familiarity with technical topics related to web development, mobile app development, and design. Ability to write in a manner that is both informative and accessible to non-technical audiences.
- **Digital Marketing Tools**:
Proficiency in using content management systems (CMS) like WordPress, and familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs) is a plus.
- **Research Skills**:
Strong research abilities to gather information, identify trends, and create high-quality content that adds value to the audience.

**Preferred Qualifications**:

- Experience with content management systems (CMS) like WordPress or Joomla.
- Knowledge of HTML/CSS and web content publishing is a plus.
- Basic understanding of content analytics and performance tracking.

Familiarity with social media platforms and content marketing strategies

**Job Types**: Full-time, Permanent

Pay: From ₹25,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus

Work Location: In person