Brand Strategist
5 days ago
s a Brand Strategist, you will be responsible for developing a strong brand positioning, strengthening brand awareness, implementing a consistent brand voice and messaging across all channels, conducting extensive market research, and formulating different strategies.
You will be working in conjunction with the organization’s brand manager to ensure that our brand identity is consistently communicated to consumers, employees, and stakeholders.
Roles and Responsibilities
- Develop brand differentiation strategies, brand positioning, brand stories, and brand message based on consumer data and market analysis.
- Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization.
- Closely work with the creative team to implement brand guidelines.
- Ensure compliance with the brand guidelines across all media, materials, and channels.
- Build and strengthen brand awareness/reputation across relevant audiences: customers, employees, vendors, and investors.
- Conduct primary and secondary research, and stay up to date with market trends and consumer insights.
- Conduct competitive analysis to identify opportunities and gaps.
- Analyze internal and external data.
- Monitor and optimize brand performance across the board.
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Food provided
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Work Location: In person
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