Digital Marketing Expert

1 day ago


Gurugram Haryana, India Imprimis IVF Full time

**Job Summary**:
**Key Responsibilities**:

- Optimize website and landing pages for SEO and conversion rate performance.
- Analyze and report on performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Conduct market research and competitor analysis to identify trends and insights.
- Manage the company’s online presence, including social media profiles and online reputation.
- Create and manage the content calendar and ensure brand consistency across all platforms.
- Collaborate with internal teams (design, product, sales) to create cohesive marketing strategies.
- Utilize analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor and optimize performance.
- Stay updated with the latest trends and best practices in digital marketing and technology.
- Manage budget and allocate/invest funds wisely across digital channels.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven working experience of **3+ years** in digital marketing or related role.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.

**Preferred Qualifications**:

- Certifications in Google Ads, Google Analytics, HubSpot, or Facebook Blueprint.
- Experience with CRM tools and marketing automation platforms.
- Knowledge of affiliate marketing and influencer outreach strategies.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person



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